Announced earlier this week, mobile app developer LiveMe is launching a new live streaming platform focused on mobile esports. Putting the new platform on the spot immediately, the company also partnered with Chinese tech giant Tencent and PUBG Corp. to promote the battle royale title through tournaments.
Expanding to growing area of mobile esports
Live.me Inc., the entity behind the popular live broadcasting app LiveMe, has decided to dip into mobile esports streaming after seeing the positive effect of gaming on LiveMe. The newly launched streaming platform Fluxr should become the go-to place for mobile esports and gaming. While the platform will also support PC and console game streams, it aims to satisfy the needs of mobile players with mobile-first features and on-and-offline gaming events.
“Gaming has become one of the top drivers of growth for LiveMe, so we saw an exciting opportunity to spin off the gaming channel into its own platform to give gamers and viewers a richer experience,” said Live.me Inc. CEO and founder Yuki He. “With the boom of mobile games and professional esports, we’re leveraging our experience and resources in the live streaming space to deliver interactive user experiences and innovative new features through Fluxr.”
To propel the success of the new initiative, the company partnered with gaming industry giant Tencent and game developer PUBG. Promoting PUBG Mobile, the mobile version of the popular battle royale title should help the platform through in-app activations and real-world esports tournaments.
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The range of mobile titles available on the new platform should include popular games, like Arena of Valor, Roblox, Clash Royale, Minecraft, Fortnite, and more. The app will also feature a virtual gifting mechanism. Here, fans can reward their favorite gamers. With over 2,000 hours of live content of LiveMe contributed by gaming and mobile gaming accounting for more than 80 percent of all revenue from Apple and Google Play’s app stores, the exploration of the segment should definitely help further grow the company.
A new esports league
According to the announcement, Fluxr plans to create its own esports league coupled with online and offline tournaments in the US and SEA regions. The app will launch with an initial roster of 200 streamers and will be available for both iOS and Android.