FACEIT Signs Multiple Partnerships Ahead Of CS:GO London Major

Tournament organizer FACEIT has announced new partnerships as it heads to the CS:GO Major in London this month.

HyperX will provide peripherals for the event while trading card company Epics Digital Collectibles will put the event’s card onto its trading platform. Additionally, the event welcomes the esports data platform GRID as its official data partner.

Gaming gear for enhanced competition

HyperX will provide keyboards, mice, and other computer hardware. Moreover, the company will also set up shop for enthusiasts who want to play one-on-one tournaments.

The company has become a big player in the competitive gaming scene. It has served not only as an official sponsor to various events but also actively supports top teams like Team Liquid, Cloud9, Team SoloMid, and Natus Vincere.

“HyperX has supported esports from its grassroots beginning all the way up to today’s major tournaments,” said HyperX EMEA Influencer Marketing Manager Ben Malka in a statement. “Many of our products, including the newly-introduced Pulsefire FPS Pro mouse and Alloy Elite keyboard, were designed with the FPS gamer in mind. The partnership with FACEIT and its tournaments has always been a highlight for HyperX.”

In order to add more spice to the event, FACEIT also partnered with Epics.gg, a marketplace for buying, selling, and collecting digital trading cards for esports athletes.

“We combined our favorite childhood hobby with modern technology for the ultimate user experience,” said Epics.gg Co-founder Mark Donovan in a statement. “We’re incredibly excited to enable fans and collectors to own a piece of esports history, including skins from Counter-Strike.”

The company successfully raised $2 million in a seed round in January to expand the collectible cards idea to esports. Epics.gg has already entered into collaborations with some top teams like Virtus.Pro, Optic Gaming, and mousesports, among others.

Esports data platform GRID makes its debut

As the official data and tech partner of the London Major, GRID will serve as the platform for game data and metrics. The company, founded by former head of esports at Genius Sports Moritz Maurer, is looking to establish itself as the go-to place for data management and distribution in the industry.

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“Despite the digital nature of esports, the data landscape is underdeveloped,” said GRID CEO Moritz Maurer. “As a growing industry, we need to go beyond our core audiences and need to make games more accessible and engaging – data is a key driver here. GRID grants rights holders the control of their data through proprietary extraction technology and unlocks the potential of the data assets in fan-facing applications and content solutions.”

Analytics in esports is becoming an increasingly popular zone. Companies like Sportradar, DOJO Madness, and Esports One have already made moves to expand in the market. Data analytics in esports can greatly benefit all involved parties. That’s especially true for teams, which can capitalize on the intelligence to improve strategies and gameplay.

Dejan Zalik

About

Dejan has been involved in gaming for over 10 years. Moving from classics like Diablo 2, Lineage 2, and Warcraft 3, he found his passion in Dota 2, which he’s been playing ever since. He also likes to keep up to date by reading and writing about whatever is happening in the industry. Contact Dejan via Linkedin.

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