1xBet has been named the Esports Operator of the Year at the SBC Awards. They have been nominated for the same award the year prior and now that they have won, the operator has cemented its place as one of the top esports betting destinations online.
SBC has also awarded the operator in two other categories. They have been awarded the title of Highly Commended in “Marketing Campaign of the Year” and “Sponsorship of the Year”. Clearly the company has made the most of the lack of traditional sports betting and closure of many brick and mortar shops to expand the awareness of their brand.
They were nominated for, but did not win, “Football Sportsbook of the Year,” “Best Mobile Operator App” and “Best Affiliate Program.” Despite only being shortlisted for these awards, it proves that the company is well poised to make the most of their market share. Even if they did not win, the variety of the nominations shows that they are expanding their offering.
In a press release from the company, a representative wrote:
“Such success is very important for us, because the SBC Awards is already a brand in the betting industry, and the best of the best await the results of the ceremony every year. We were confident that 2020 was a successful year for 1xBet in many ways. Still, it’s always a pleasure to get the confirmation that you are an industry leader.”
1xBet was founded in 2007 and has been nominated at the SBC Awards since 2017. The operator is the partner of esports organisations like like NAVI and Cascade Esports. One of their most recent promotions was the 1xSaloon, that was held in partnership with NAVI. The promo gave users of their esports sportsbook the chance to win some next gen gaming hardware and PC gaming accessories.