Alienware Lands Deal as LEC Hardware Sponsor for 2021 Season

Published: Jan 12, 2021

With the new LEC League of Legends season set to start on Friday January 22, the organisation has announced that it has penned a deal with Alienware for the latter to become the official PC Partner for the LEC over the course of the 2021 season.

The new deal means that it will be the third year in a row that Alienware has provided European League of Legends teams with top of the range desktop computers and displays.

However, in addition to renewing that deal for a third year, the PC and gaming accessories company has also announced that it will be giving the analysts of the games a little bonus in the form of their new Alienware Aurora Battlestation.

The new Aurora Battlestation will “showcase mechanical segments on broadcast as you have never seen them before” according to comments from the LEC in a press release.

“New Opportunities for Dreams to be Realised”

Speaking about Alienware striking a deal for a third successive year, the Global Marketing Director of the company, Bryan de Zayas, stated:

“We are excited for the new LEC season to kick off.”

“A new season represents new opportunities for dreams to be realized among teams and by their fans watching at home. We’re proud to play a role in bringing the realization of these dreams to life.”

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Match of the Week

Alongside providing equipment to the teams competing in the LEC, Alienware’s involvement in the competition will go further. The company will also be responsible for presenting the Match of the Week segment once again.

This segment of the broadcast will showcase a number of individual players journeys to reach and throughout the LEC, as well as highlighting some of the biggest rivalries in the competition throughout the course of the season.

Speaking about the Match of the Week production, the LEC commented:

“In 2020, Match of the Week brought fans up close and personal with some of the most influential players in the league, showcasing the best talent that EU had to offer, with explosive match previews featuring exclusive comments from players and casters.”

There was also further positive news for fans in Germany too according to Alban Dechelotte, the head of sponsorships and new business EU esports at Riot Games.

“The additional Match of the Week content brought to German LEC fans is a token of the brand’s commitment to elevating LEC local fandoms, and we are looking forward to this next chapter of our relationship.”

Exciting Start to the Spring Split

Unlike North America, which has done away with the Spring Split, the LEC will continue using the same Spring/Summer Split format for this year’s 2021 LEC and the first day of action in the Spring Split is slated for January 22.

All ten teams will be in action on that date in five fixtures which are outlined below:

As per usual, you can enjoy a wide range of League of Legends esports betting on all these games and the remainder of the matches in the LEC season.

Ian John
Ian John

Since: August 10, 2015

Ian is a regular contributor to EsportsBets. Ian is well-versed in the world of esports betting and casino gaming and has written extensively on the online gambling industry. Ian brings fresh insight into all facets of gaming.

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