In Strategic Collaboration, Allied Esports Brings Another Esports Arena To China

Posted on September 18, 2017 - Last Updated on April 26, 2019

Allied Esports, a joint venture among companies from the esports, sports, and entertainment fields, is bringing a new arena to Shenzen, China. Announced this week, the facility is called SEG Arena and was built in collaboration with e-commerce leader Shenzhen SEG.

A multi-purpose esports facility

The new Shenzen venue will boast an area of nearly 22,000 square feet. Moreover, it will include a multi-use production studio, 168 gaming stations, and an interactive VR experience. The arena is set to host both professional and amateur tournaments.

The SEG Arena is the second esports-dedicated facility in China after Wangyu Esports, which opened in 2015 in Beijing. China has seen exponential growth in esports’ popularity during the last couple years. Allied Esports is looking to capitalize on that momentum.

“China is at the forefront of the esports boom with a consumer base that continues to immerse itself in gaming unlike anywhere else in the world,” said Allied Esports CEO Jud Hannigan. “We are thrilled to work with Shenzhen SEG to open a second location in the country, and look forward to collaborating with incredible partners as we expand our property base in Asia.”

Allied is pushing esports further

The SEG Arena is the third esports facility opened by Allied. The first is the simply-named Esports Arena in Santa Ana, California, which opened its doors in 2015. The second is the previously mentioned facility in Beijing.

The company consistently looks for ways to expand its current property network, which already includes North America, China, and Europe.

“Our vision is for Allied Esports SEG Arena to be the home of esports in Southern China,” said Laetitia Feng, CEO of Tianjin Allied Esports Internet Technology Company, which collaborated in opening the SEG Arena. “With the great partnerships we have announced with SEG and several game publishers this year we plan to bring many great events and productions to Shenzhen in the future.”

Additionally, Allied Esports has plans to bring a 30,000-square-foot esports facility to Las Vegas. Scheduled to open in early 2018, it would become the first permanent esports-dedicated venue on The Strip.

Esports partnerships in China on the rise

Several strategic partnerships are being forged in the Chinese market. Working with publishers Perfect World and KongZhong, Allied is looking to expand its national presence.

The partnership with Perfect World, one of China’s leading game publishers and Valve’s partner publisher for Dota 2, will look to spread CS:GO in China.

And after the successful collaboration for the Gui’an Esports Carnival in March, Allied has been chosen by game developer KongZhong to become its exclusive esports event and production partner.

Things are clearly working out for Allied Esports, and we’ll see if its hot streak continues.

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Dejan Zalik

Dejan has been involved in gaming for over 10 years. Moving from classics like Diablo 2, Lineage 2, and Warcraft 3, he found his passion in Dota 2, which he’s been playing ever since. He also likes to keep up to date by reading and writing about whatever is happening in the industry.

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