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BBIN Teams Up With Nova Alliance In New Esports Partnership

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Well known in Asia for its integration services and iGaming software, BBIN has further enhanced its reputation within the burgeoning esports industry by striking a deal with the mobile gaming esports firm Nova Esports.

A creative and meaningful move?

The link-up, according to an official statement issued about the partnership, is part of BBIN’s strategy aimed at allowing the company to become a household name within the esports industry. Going forward, it will support a variety of international sporting, esports tournaments, and entertainment events.

The news is also a big positive for Nova Esports. Its Chief Operating Officer, Francis Chan, stated:

“We are very happy to ally with BBIN, which is really a revolutionary breakthrough that we’d been longing for. Hence, this alliance undoubtedly represents a creative and meaningful move.
BBIN has been dedicated to supporting and sponsoring all sorts of top-tier events, be it sports or entertainment, and BBIN is definitely one of the few world-class brands … devoted to providing support for the eSports team. Therefore, we are gratified to be able to receive support from BBIN.”

In response to this, BBIN also commented on the partnership by confirming:

“Esports has been getting more and more popular these days. The passion and energy of fans nowadays is comparable to any other mainstream sports. Being the keen players in the Asian iGaming, we foresee ourselves bringing a remarkable experience to the millions of eSports fans around the world.

“Being our global strategic partner, BBIN will fully support Nova Esports in participating in different international competitions, including the title sponsorship of the Nova CRL team and sponsorships of Nova AOV team, PUBGM team and FIFA online team etc. Through BBIN’s social media and exclusive broadcasting channels, a unique and innovative experience will surely be brought to all the supporters and that the gap between the game and its fans can further be bridged.”

This is the second time in a matter of months that BBIN has announced a sponsorship deal with an esports organization. The company signed an agreement in July with MAD TEAM esports club.

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Ian John

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A lifelong poker fan, Ian is also well-versed in the world of sports betting, casino gaming, and has written extensively on the online gambling industry. Based in the UK, Ian brings fresh insight into all facets of gaming.