One of those deals was with the North American esports organisation Beastcoast and it seems that both parties were happy with how the deal worked out for them as they have agreed a new partnership deal effective immediately.
Details Of The Deal
The original one-year deal was struck in September 2020 and saw Betway gain branding rights and access to the Beastcoast Dota 2 roster. It also included a tournament which pitted members of the Beastcoast Dota 2 team against fans of the team.
It is not yet known if the new deal will see another such tournament taking place in 2022, however what we do know is that alongside a number of as yet unknown projects between the two organisations across 2022, the deal will also see Betway giveaway a number of prizes from Beastcoast, including signed jerseys from the team.
It is the latest coup for the Beastcoast team who now have a total of seven sponsorship partners which includes HyperX, the gaming accessory and peripherals brand.
Who Are Beastcoast?
The DOTA 2 Beastcoast team began competing in 2019 and prior to this year, their largest cash prize had been the $40,000 they earned at the DreamLeague Season 13 and MDL Chengdu Major, where they finished 7th-8th in both competitions.
However, after qualifying 11th on the Dota Pro Circuit, the team earned a 13th – 16th place finish at The International 2021 back in October, which earned them a huge cash prize of $600,300.
The team is currently competing in the South American Dota Pro Circuit Upper Division and they lie second in the current standings.
Speaking about the deal, the Chief Executive Officer of Beastcoast, Brian Anderson, spoke of his delight that the companies had renewed their deal.
“Beastcoast is thrilled to continue our long-standing partnership with Betway as they have proven to be the clear leader in the very competitive sports betting industry.”
“Together, we’ve been able to collaborate on some really fun activations for our fans and we can’t wait to share what’s in store for this next chapter.”
Beastcoast now runs multiple teams in different esports from its base in New York including teams in Dota 2, Teamfight Tactics, Super Smash Bros, Ultimate and VALORANT. The team also acquired a licence to compete in the Rainbow Six Pro League back in January 2021.
Peru & South America Exposure
Betway’s aim through the deal focuses on the Beastcoast Dota 2 team, which has its main base, and most of its active roster in Peru in South America, a market which Betway are clearly focused on developing.
“We’re very proud to have signed an extension of our agreement with the legendary DOTA 2 side Beastcoast,” stated Adam Savinson of Betway.
“The South American esports community is growing year on year and it’s great that we can continue to showcase our product to esports fans through our epic partnership in Peru.”
“The whole team at Beastcoast has been a joy to work with and we look forward to seeing what we can achieve together in 2022.”