Betway esports betting is set for another boost this year as Betway announces a new partnership with one of the biggest esports organisations – G2 Esports. The new partnership is designed to enable the co-creation of new unique experiences and exciting opportunities for loyal G2 fans and the wider esports community.
New and innovative social media promotions and content will be a key part of the partnership. Together they hope to encourage growth across multiple channels by bringing thrilling show matches, engaging live streams, exciting video content, fan activations, and a number of giveaways to loyal fans.
The founder of G2 Esports, Carlos ‘Ocelote’ Rodriguez, said
“2021 is full of good news for the G2 army already. Betway has been around for a long while and has managed to stay relevant through great content and collaborations with key players.
They’ve been nothing but great at ensuring we are able to showcase all G2 brand attributes in everything we do together, and I can guarantee we’ll have a lot of fun in these next few years.”
On behalf of Esports at Betway, Adam Savinson said:
“Betway is very proud to be bringing one of the world’s largest and most iconic esports organisations into its market leading sponsorship portfolio.
Joining forces with the G2 team is a landmark partnership for us and will allow us to bring millions of loyal fans closer to the action through the collaborative content and activations planned across the year.”
Based in Germany, G2 Esports was founded in 2015 and has since grown to be one of the leading players in esports entertainment and fields some of the most competitive players on its teams across multiple esports. Its most successful team is in League of Legends, where – with 7 tournament wins – G2 are tied with Fnatic for the most European championships to their names. Fans of LoL betting would be well served to keep an eye on G2 as the ultimate goal is to take home the world championships.
G2 isn’t the first esports organisation that Betway has partnered with, it also has partnerships with BIG, and PSG Esports in Germany and has bet on esports in Brazil in a big way by partnering with both MIBR and FURIA. Recently, Betway even expanded the partnership with MIBR to include the MIBR Female roster.
With the new partnership with G2, esports betting becomes an even bigger part of the overall Betway betting ecosystem. This demonstrates that Betway esports betting is an important part of its business and is a market in which Betway is keen to expand.