The esports tournament organiser BLAST Premier has agreed to extend their partnership with online bookmaker Betway. For the third consecutive year, Betway branding will appear alongside BLASTs coverage of CS:GO.
As a major sponsor for the tournament organiser, Betway branding will be heavily featured at all seven of the major CS:GO tournaments the BLAST will hold in the coming year. In the past two years of their partnership, Betway has been seen at the likes of May’s CS:GO grassroots event BLAST Rising and June’s Bounty Hunt Dota 2 tournament.
They have also held content collaborations that pit CS:GO professionals against a variety of Counter-Strike themed challenges, like the Fall Games, Betway Breakout Map, and Betway Blackout Challenge.
VP Commercial at BLAST, Leo Matlock wrote:
“Betway have been on this journey with us since the start of 2019, the renewal of this deal for a third year speaks volumes for the close relationship we have developed since we started working together and the commitment both brands have to building a long-term, innovative and impactful partnership that has already provided loads of fantastic content for fans this year.
“BLAST recently announced ambitious plans for 2021 and Betway are a big part of these, we look forward to continuing to bring Betway to the very heart of our ever growing and engaged Counter-Strike audience.”
Adam Savinson, Head of Esports at Betway, said:
“Over the last two years, we have built an incredibly successful working relationship with BLAST. BLAST Premier has been a highlight of this year’s esports calendar and looking forward, it shows no sign of slowing down. Our collaborative approach to working with BLAST has created some of our best activations to date, and we look forward to building on our success in 2021.”
BLAST Premier have recently announced their plans for CS:GO in 2021. The new circuit will be open to all CS:GO teams from around the globe. This new open and inclusive tournament structure will be bookended with their major tournaments being held in February and December.