The Danish Esports tournament organiser, Blast, has teamed up with the blockchain company Hdac Technology.
The partnership will see the blockchain company sponsor the fall season of BLAST Counter-Strike tournament. Hdac branding will be prominently featured throughout the Fall series, the Showdowns, and the Finals.
The partnership will include sponsored giveaways and branded content opportunities. The company will also sponsor a broadcast segment of the series.
The segment will be called, “The Economy Play”, and it will feature analyst discussions on economy rounds between the matches. They will look at how the teams spend their money on weapons, and how they budget from round to round.
What is Hdac?
Hdac (Hyundai Digital Access Currency), was founded by Dae Sun Chung when it was part of Hyundai’s IT department. The new company will work with IoT, Cloud Computing, and Big Data to create a decentralised platform, RIZEN, to improve the growth and support of esports.
The senior director’s comment
Leo Matlock, the commercial director of BLAST wrote in a press release that,
“BLAST and Hdac share a passion and focus on innovation and technology, which makes this partnership the perfect fit. In esports, our key audience are naturally more attuned to new technologies and pioneering industries – making them more open-minded to the world of cryptocurrency and blockchain. We look forward to developing our partnership and are excited to see what can be achieved by bringing blockchain technology into the world of esports and Counter-Strike.”
In the same press release Hyun Jun Shin, a senior director at Hdac wrote, “We’re really excited to partner with BLAST and have a chance to collaborate on various unique pieces of content for the esports and gaming community, who are very tech-savvy and open to investment in cryptocurrency. As a proactive blockchain company who are invested in the esports industry including sponsoring the G2 Esports team, we are looking forward to engaging with the global audience.”
Hdac is not the first blockchain-based company to partner with an esports franchise. OG Esports partnered with DMScript earlier this month. DMScript is another blockchain-based company that allows players to stream games to any internet-connected device with a screen and reduces the lag and latency of online gaming.
Featured Image Credits: @BLASTpremier