Skin trading platform CS.MONEY has extended and expanded their partnership with esports tournament organiser, BLAST Premier for another year. This expanded partnership will provide CS.MONEY access to more branded content opportunities, broadcast segments, and bespoke giveaways for fans.
They will still have access to the wide range of CS:GO tournament series hosted by BLAST Premier. The best known part of their partnership has always been their CS:GO skin content. This sees professional players take on challenges and features that highlight their favourite and preferred skin designs. This sort of unique content from the partnership expands their ability to advertise and expand both their brands beyond traditional esports tournaments into many different types of esports events.
Comments from the organisations
Leo Matlock, VP Commercial at BLAST, said:
“CS.MONEY have become such a staple part of the BLAST Premier circuit over the last few years – this partnership has been such a natural fit with the community’s passion for Counter-Strike and skins going hand-in-hand and the success of this partnership is testament to that. We’re delighted to be extending this journey into a third year and continuing to deliver moments and content that resonate with fans and players while adding value to our broadcasts. Having all three BLAST Premier main partners in CS.MONEY, Betway, and EPOS renew for 2021, really highlights the brilliant relationships built over the last few years and how we’ve created tangible value and results for our partners in the process.”
Alexandr Cherednich, CMO for CS.MONEY, said:
“We’re very excited to continue our partnership with BLAST and take part in such a significant event as BLAST Premier Season 21. We’ve been cooperating for three years already, and each of them was very important for us as an opportunity to do something valuable for the CS:GO community and we plan to keep this up. We appreciate the quality that we manage to achieve in working with BLAST. In 2021, we also plan to focus on increasing the involvement of both show viewers and players, so that we could create more content that would be valuable not only for esports fans but also for pro players. It is worth mentioning that this year we intend to advance our integration into esports through deeper partnerships with top esports brands.”
CS:GO esports 2021
This is a fantastic time for the partnership between the two organisations to be renewed, the 2021 BLAST Premier season just started last week. This is going to bring together all the major regional tournaments from around the globe. This means that a total of 80 teams will compete in the qualifying events and 32 teams in the seven BLAST Premier events held around the world.
Now that CS:GO esports tournaments are bouncing back after the slump brought on by the pandemic in 2020, other advertisers are also jumping back on the bandwagon in anticipation of the resurgence of events. Betway have also agreed to extend their partnership for the third consecutive year. So if you are looking to place a bet on CS:GO esports events, there are options out there for you.