The BLAST Pro Series, an upcoming Counter-Strike: Global Offensive tournament, has added a new features. Set for Istanbul Sept. 28 and 29, the competition will now include Epics Digital Collectibles – digital trading cards featuring Counter-Strike pro players.
Digital trading cards to spice up the game
The partnership between Epics and RFRSH Entertainment, the organization behind the BLAST Pro Series, will give players the opportunity to buy exclusive cards tailored to the event. Additionally, player cards will also be integrated into the event’s broadcast.
Sept. 28 will see roughly 14,000 fans enter the Ülker Sports Arena. Furthermore, to ensure the broadcast reaches its target audience, BLAST Pro Series organizer RFRSH also partnered with UK-based GINX TV. The international, multi-language TV channel dedicated exclusively to esports is available in 10 languages across 50 countries.
“With teams such as Astralis, Cloud 9 and Virtus.pro fighting for a $250 000 prize pool, BLAST Pro Series promises to be one very entertaining esports experience,” said GINX TV Marketing Director Solenne Lagrange.
Epics Digital Collectibles gaining popularity
Epics Digital Collectibles has made its business enriching esports competition through its digital trading card platform. The company enables users to trade cards of their favorite esports teams, players, and influencers while providing an integrated marketplace and trading system. This way, users can buy, sell, and build the ultimate collections.
The business model is such that a given partnership organization receives a share of the revenue coming from card sales. Despite being relatively young, Epics has already forged partnerships with top organizations like Virtus.Pro, Optic Gaming, and mousesports. Recently, the company collaborated with FACEIT for the just-wrapped London Major.
Speaking to The Esports Observer, company co-founder Mark Donovan shared how the idea for the Istanbul partnership came to life from the BLAST Pro Series tournament in Copenhagen. The company showcased player cards during its broadcast, showing various statistics and information on the competing players.
“The fans loved it with many asking, ‘where can I buy these?’” Donovan said. “That was a big part of us feeling like BLAST would be a perfect showcase for our digital collectibles and made us want to pursue a relationship. Viewers will see our product heavily integrated into the Istanbul stream and with each event, we plan to add more exclusive and innovative content that esports fans are looking for.”