Are Land-Based and Online Casinos Moving into the Esports Industry?

Is there evidence that land-based and online casinos are starting to move towards incorporating esports and potentially esports betting into their offerings? It is an intriguing thought and not as outlandish as it would first appear.

While the link between sports betting sites and esports betting is extremely strong and very clear, there is seemingly little in common between the offerings you would find in a typical land-based or online casino, compared to your standard esports tournament and any esports betting on it.

In truth, it seems the only thing they share is that they are different forms of gambling.

However, the link between casinos and the esports and esports betting industries is much, much closer than you think and there is clear evidence that casinos have realised that esports offers a brand-new way for them to interact with existing and, perhaps most excitingly for casinos, new customers.

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Casinos and Esports, what is the evidence?

There is plenty of evidence that casinos are very interested in the esports industry and what it has to offer and there is no doubt that the Covid-19 pandemic, which has seen many land-based casinos closed for a lengthy period, has probably expedited a cementing of the relationship between the two.

Outlined below are some ways that casinos are moving into the esports industry.

In addition to that, you have a number of casino operators that offer sponsorship to esports tournaments, teams, and individuals. Betway, a familiar name as a sportsbook but which also operates an online casino, is famous for sponsoring teams such as Ninjas in Pyjamas, BIG, and MIBR.

Not Just One-Way Traffic

It should be noted here that casinos moving into esports is not just one-way traffic. There is plenty of evidence too that the esports industry and esports betting sites are also starting to understand that casino attractions can be useful additions to their site.

Pinnacle for example, not only offers extensive esports betting, but its online service now offers both a standard online casino and a live casino offering too. Other providers, such as Unikrn, who are firmly established as market leads in esports betting, are also now offering casino games as part of their service to customers.

Given that the casino industry (both land-based and online) and the esports industry are both huge and continue to grow, given their focus on different socio-economic groups and punters, it was inevitable that each would seek out the other to improve their offerings to customers.

So yes, casinos are moving into esports, and esports is also moving into casinos and the big winner in all of that, will be the punter who is going to find more choice than ever available to them when they log in to their account.

Ian John
Ian John

Since: August 10, 2015

Ian is a regular contributor to EsportsBets. Ian is well-versed in the world of esports betting and casino gaming and has written extensively on the online gambling industry. Ian brings fresh insight into all facets of gaming.

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