Cloud9 has announced a landmark partnership with BC.GAME, a leading online casino and sports betting platform. As per the press release, BC.GAME will support the top-flight esports organisation on ‘all CSGO-related initiatives’. This partnership will see BC.GAME become the official online casino and sports betting partner for Cloud9, introducing yet another crossover between the esports and the cryptocurrency industries.
BC.GAME has been trading since 2017, operating a popular online casino and sports betting platform. It’s a hybridised platform that offers esports betting markets, and the partnership with Cloud9 is a logical, lucrative step forward for both organisations. As a leading betting platform, BC.GAME services thousands of customers, offering an attractive, stable site that boasts numerous bonuses, promotions, games, and competitive odds.
BC.GAME Is On Cloud9
At the heart of this multi-year partnership is a marketing deal that will put BC.GAME’s logo on all Cloud9’s CSGO jerseys. It’ll also appear in pride of place on the CSGO team’s digital and social media channels. In a statement, Jack Etienne, the Co-Founder and CEO of Cloud9, spoke highly of the partnership:
‘We’re excited to partner with BC.GAME! BC.GAME is committed to supporting our teams and creating more content with our players to give greater access to our fans.’
This partnership will introduce Cloud9’s community to another key element of the esports ecosystem – the betting markets. If they’re not already aware of the platform and doing so, they’ll be able to utilise the BC.GAME platform, placing bets on the top esports tournaments that Cloud9’s CSGO team finds itself competing in. It’ll also introduce fans to the benefits of crypto betting, giving them the ability to wager on an online casino using cryptocurrency.
Chris Butler, the COO of BC.GAME praised the partnership and spoke about the future of the deal:
‘We are delighted to have built this partnership with Cloud9. By combining our communities and efforts, we are on a path towards a mutually beneficial outcome. Moving forward, we will remain focused on providing top tier, responsible entertainment.’
As digital currency becomes less complex and more accessible, more betting platforms are giving users the ability to use crypto for deposits and withdrawals. Today, esports betting with Bitcoin couldn’t be easier, and platforms like BC.GAME are facilitating a rapid digital transformation.
Cloud9 is one of the most recognisable esports organisations in the business, and this partnership will prove to be a valuable step forward for both firms. In the press release outlining the partnership, it was stated that BC.GAME will ‘also be supporting us (Cloud9) in our efforts to be the best team in esports.’
If you’d like to learn more about the platform, you can check out our in-depth BC.GAME review.