Big plans to commercialize Asia’s mobile gaming scene

Published: Oct 8, 2019

Mobile gaming is now a global phenomenon. But successfully monetizing mobile games has proven to be problematic in regions such as Asia. As a result, there are plans to address this issue at the Mobile Gaming Asia Summit.

This event will take place on 18 and 19 February 2020 in Singapore. It will gather together big names from the mobile gaming industry and propose new ways for generating better incomes from developing and publishing mobile games.

THE NEED TO MONETISE MOBILE GAMING

Recent reports have suggested that gamers in Asia spend over $12 billion each year on mobile games. In addition to this, the South Asian gaming scene is expected to include 250 million mobile gamers by 2021.

Read Also: Esports Betting in Canada

As a result, there is a huge amount of potential for growth, but efforts need to be made to successfully commercialize this phenomenon. The sheer cost of launching games in new markets is spiraling, and developers have to struggle with limited brand recognition.

The fact that payment structures can vary dramatically according to each country means that buying games can also prove surprisingly complex.

Free-to-play esports games have also become incredibly popular over the past few years. Although these have proven to be a successful business model, it requires a greater ability to network with advertisers and distributors.

Open a Thunderpick account and claim your bonus
1
logo_black-blue-background_esport-betting-600px-removebg-preview-copy
100% up to €/$700
with your first deposit
Premier Crypto Esports Betting Site
Extensive Pre-Match & Live Betting Markets
Popular & Niche Esports Markets

ISSUES TO BE ADDRESSED AT THE MOBILE GAMING ASIA SUMMIT

The upcoming Mobile Gaming Asia Summit may be focused on a particular region, but it provides a telling glimpse at the global mobile gaming future. Just as esports betting has become a worldwide phenomenon, mobile games are now the preferred way to play for people of all ages.

The Mobile Gaming Asia Summit will discuss the future of mobile gaming with representatives from some of the most innovative companies. These include Goama who aims to be ‘the Netflix of games’ thanks to their subscription-based model and Singapore-based Mighty Bear Games who aim to build the next generation of MOBA mobile games.

Mobile Gaming Asia Summit

There will be presentations that help to discover new ways to drive greater user acquisition, engagement and retention. There will also be in-depth looks at monetization strategies that can be used to diversify a developer’s revenue streams.

[cta-box postid=”13894″]

Here are just some of the sessions that will be held at the summit:

  • Guide to soft-launching your mobile game
  • Are subscription payments the way forward for gaming?
  • Creating a winning user acquisition strategy
  • In-app strategies to garner a high click-through rate
  • How mobile gaming can unlock esports for a casual audience

Above all, the Mobile Gaming Asia Summit aims to help the many gaming companies in the region work together more efficiently. With representatives from video gaming powerhouses like Activision Blizzard as well as regional companies like AirAsia Esports, the summit should provide an excellent platform for networking.

Although the rapid success of the mobile gaming revolution may have caught many unawares, it looks like the Mobile Gaming Asia Summit should be able to harness the potential of this phenomenon.

ESB Staff

Since: August 10, 2015

At EsportsBets.com we are a group of independent journalists with one big passion: Esports. We've been following the industry and have contributed to its growth since 2015.

See all articles from this author

Related Articles

w7m win rainbow six invitational 2024 in sao paolo brazil
February 27, 2024

The BLAST R6 Six Invitational Breaks Records with Viewership

Tom Clancy’s Rainbow Six Siege esports continues to surge as the BLAST R6 Six Invitational becomes the biggest…
Image via Rivalry
February 27, 2024

Rivalry Partners with Launders for Launders LAN in Toronto

Esports book Rivalry and caster and esports influencer Mohan “Launders” Govindasamy have unveiled the Launders LAN, a Counter-Strike 2 tournament…
February 25, 2024

How to Watch the PGL Major Copenhagen

Top-tier Counter-Strike returns in March as the PGL Major Copenhagen 2024 kicks off pitting 24 teams against each…
Best Fortnite Skins 2021
February 20, 2024

Best Fortnite Skins 2024: Which Are The Top 10 Most Popular Skins in Fortnite?

So, you want to flash your cash, and show off your Fortnite fashion to the rest of the…
GSL Season 2 Code S: Betting Preview
February 19, 2024

GSL Code S Season 1 2024 Betting Preview: Odds, Format & Predictions

Kickstarting another season, GSL Code S betting is back with the first season of 2024 kicking off in…
February 14, 2024

Rivalry and Blacklist International Extend Partnership in Dota 2-Focused Venture

Sports betting and media company Rivalry has extended its partnership with esports organization Blacklist International, as the pair of companies…
February 13, 2024

Thunderpick World Championship Returns with $1 Million Prize Pool

Online crypto betting site Thunderpick has today announced the Thunderpick World Championship 2024, an international CS2 tournament with…
Spirit vs FaZe Analysis & Prediction - IEM Katowice 2024 Grand Final
February 11, 2024

Spirit vs FaZe Analysis & Prediction – IEM Katowice 2024 Grand Final

Despite being a rematch from the group stage, this year’s IEM Katowice Grand Final has got everyone excited…