US-based esports organisation, Complexity Gaming, who are part of the GameSquare Esports group of companies, has announced plans to move into the Non-Fungible Token (NFT) marketplace thanks to a deal agreed with ARterra. The partnership has seen ARterra as both the Official NFT Marketplace and the Exclusive NFT Platform of Complexity Gaming.
The sponsorship will see Complexity Gaming and ARterra join forces, by allowing ARterra to engage with the gaming community and Complexity Gaming fans and viewers in particular, while also allowing Complexity Gaming the chance to educate their followers about the importance and relevance of digital collectibles. And of course, give them a marketplace that is carbon neutral, on which they can enhance their enjoyment and knowledge of the NFT industry by purchasing their own Complexity Gaming-themed NFTs.
This will be possible once the platform is officially launched, with both companies contributing key assets and individuals to help sort and popularise the launch.
Big Move Towards Promotion And Engagement With NFTs
This announcement is just the latest in what is going to prove to be a long line of deals between esports organizations and NFT-tech based firms.
Already this year we have seen Immortals announce an agreement with Fetch.ai, Team Spirit partnering with Bitget and G2 Eports have announced their own NFT-based “Samurai Army” project.
Not only that but electronics giant Samsung have also announced that 2022 will see the first NFT-compatible TV’s made by the company, allowing users to not only display their NFT’s but also buy and sell them on a range of marketplaces.
It is abundantly clear that along with other fringe industries such as official clothing and esports betting, esports organizations are well aware of how much value a strong NFT representation can resonate with their fan-base, as well as providing them with an additional revenue source.
That Complexity Gaming have chosen ARterra as their NFT-partner is perhaps not surprising.
One of the early investors in the company last year when they sought an opening round of funding, was Jason Lake, the founder of Complexity Gaming.
The CEO Of GameSquare, the parent company of Complexity Gaming, Justin Kenna, stated:
“NFT’s are an incredible technology, and we are excited to have named ARterra as the official NFT Marketplace of Complexity and our Exclusive NFT Platform.”
“I have been incredibly impressed with ARterra and we are thrilled to be partnering with a leader in the NFT industry, as it launches one of the most exciting NFT platforms and marketplace serving esports and gaming.”
👀HUGE NEWS! We are so excited to work with @Complexity and help them build a fan engagement strategy with digital collectibles. Creating superpowered fandom is just around the corner and Complexity will be seen as the leader in the space🚀. More details coming soon! https://t.co/SPaiTXp0OZ
— ARterra Labs | Hiring 🚀 (@ARterraLabs) January 27, 2022
Similarly, the CEO of ARterra, Bridge Craven, was equally upbeat about the partnership stating:
“We love the competitive history and the incredibly engaging content creators at Complexity Gaming. We strive to provide authentic digital collectible experiences for fans to engage more deeply with the brands that they love.”
“Importantly, we believe that bringing enhanced understanding to fans is critical as digital collectibles grow in popularity.”
Educating The New Generation In NFTs
Given the divisive nature of NFT’s amongst the game playing public, it is going to be important for these partnerships to focus their efforts on educating the community in NFTs.
We have already seen some top companies ban NFTs, while Square Enix’s fanbase gave a resounding thumbs down to that company’s announcement to go forward with NFT’s in the coming year.
It is clear that there is a schism in the esports industry developing regarding them and it is one that can only be addressed by education and, perhaps, some degree of regulation.
However, partnerships such as this which do have a focus on educating the fanbase about NFTs can only be a good thing.