ICE London: Data.Bet Revs Up the Excitement with an F1-Themed ICE Esports Arena

Published: Jan 11, 2024

The forthcoming ICE London 2024 will have a new sponsor for its centrepiece gaming hub after it was announced that Data.Bet will sponsor the Esports Arena at the event.

In a press release dated Jan. 11, Data.Bet announced that not only will it be taking part in the exhibition at stand S2-401, but that they will also be the main sponsor of the F1-themed ICE Esports Arena at stand S2-400.

The esports data provider has confirmed that its arena will be open to all those in attendance at ICE London 2024 and as part of the entertainment on offer they will be offering:

  • VR and Haptic Feedback Racing experiences
  • A Free bar with a selection of specially sourced craft beers on an esports theme
  • The chance to meet some of the top F1 quality drivers from Sim-racing
  • The opportunity to participate in a Single Elimination Pit Stop Challenge tournament, which comes with the chance to land some top gifts and prizes
  • A chance to race against three other drivers through four connected simulator rigs

The top Sim-racing drivers will also show their mettle in demonstrations, showcasing the excitement of Sim-racing as an esport.

data.bet ice london

Data.Bet Also Partner ICE VOX Conference

Not satisfied with sponsoring just the main Esports Arena at the trade conference, Data.Bet will also be the headline partner for the ICE VOX Esports Betting Conference, scheduled for Feb. 8.

Data.Bet Chief Product Officer, Alex Kozachenko, will be presenting alongside Evgeniy Bekker the Esports General Manager at BETER, both of whom, will be taking part in a panel discussion entitled “Stepping out of the Data Beta”.

The discussion will focus ostensibly on the important questions and issues surrounding data integrity within esports and gaming and understanding the importance of data as a resource within the esports industry.

“Thrilled to be a Key Sponsor”

Speaking about the company’s participation in and sponsorship of ICE London 2024, Alex Kozachenko commented:

“ICE Esports Arena, powered by Data.Bet, is a testament to the dedication to providing unique, engaging esports experiences and sharing our passion with every attendee who would like to try the activities we’ve prepared in cooperation with Clarion Gaming.

“We are thrilled to be a key sponsor of the arena and share our industry expertise at the VOX Conference.”

Other presentations at the Conference include a look at how to use esports to conquer parts of the untapped markets of the North, Central and South Americas and a discussion on how to “capture, engage and entertain” the next generation of sports and esports fans, Gen Z.

ICE London is one of the biggest gaming conferences and events of the year and is attended by executives from organizations within the industry.

It takes place from Feb. 6-8 2024 at the ExCeL London, with over 45,000 expected to be in attendance over the three days.

Ian John

Since: August 10, 2015

Ian is a regular contributor to EsportsBets. Ian is well-versed in the world of esports betting and casino gaming and has written extensively on the online gambling industry. Ian brings fresh insight into all facets of gaming.

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