David Beckham Confirmed As Major Investor Into Guild eSports

Published: Jun 26, 2020 - Last Updated: Jun 30, 2020

Ex-England and Manchester United superstar Devid Beckham has officially been announced as a “major investor” in Guild Esports, a new London-based organization that’s now looking to enter an additional round of funding in the near future.

Guild esports – a brand new startup that’s owned by Blue Star Capital PLC – is now looking to grow their fanbase across the UK, and with Beckham likely to be used in many of the brand’s marketing campaigns they stand a good chance of attracting significant levels of attention.

Multiple Rounds Of Funding

Guild Esports announced yesterday that they will be aiming to achieve a further £25 million worth of funding. This, according to their own figures, would value the company at a staggering £100 million – although it should be noted that there are some major players involved, with DB Ventures and Blue Star Capital both investing significant sums into the venture.

Blue Star Capital was one of the first to invest in the venture, plowing £150,000 into The Lords Esports directly after it was first founded in 2019. This move allowed Blue Star Capital to acquire an 11.7% stake in the company – and at the same time Blue Star Capital made five more investments into esports companies, worth, again, in the region of £150,000 each. It’s clear that Blue Star Capital is a force to be reckoned with, and they’re definitely putting their money where they think the growth is going to be.

It wasn’t long after this round of investing that The Lords Esports acquired a company called Cyqiq gaming; before long, The Lords Esports rebranded themselves to Guild Esports, and in fairness it is a much catchier name!

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A Bold Move With Beckham

Beckham’s involvement with Guild Esports is likely going to pay off for the company – and that’s certainly what they’re expecting. Speaking on their new partnership with him, the company said:

“His involvement in the launch of Guild is a significant opportunity to introduce his level of professional sports acumen to the world of esports and further strengthen this evolving sport.”

They also released another press release, in which they stated:

“Guild intends to develop into various esports disciplines over the course of the 2020/2021 season, with its first team making its debut in autumn 2020 expecting to compete in the most popular titles including Rocket League, EA Sports FIFA and Fortnite.”

The CEO of Blue Star Capital – Tony Fabrizi – also had words to say, stating:

“We are very pleased to announce today’s news from Guild regarding its global launch and the association with David Beckham. The team behind Guild is incredibly strong and gives us great confidence that the company has an exciting future.”

It’s clear the company is headed in the right direction, and if their marketing team are able to use Beckham effectively, his associate could prove to be a gold mine in terms of brand awareness and free advertising. Only time will tell, however!

Image Credits: BAKOUNINE / Shutterstock.com

ESB Staff

Since: August 10, 2015

At EsportsBets.com we are a group of independent journalists with one big passion: Esports. We've been following the industry and have contributed to its growth since 2015.

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