Financial services firm Deloitte has announced a sponsorship collaboration for the upcoming ESL Dutch Championship. The UK-based company aims to use the event to build its brand within the demographic of youth and young professionals.
Seeking new talent and increasing cybersecurity awareness
Deloitte says it sees a lot of skills required for gaming that can be applied in its business.
“To be successful as an athlete, you need to have a specific set of skills like problem-solving, performing under time pressure, and out-of-the-box thinking,” said Deloitte Cyber Risk Services Director Tom Schuurmans. “You need the same skills in our profession as an ethical hacker, where we look for a leak in digital systems on behalf of companies and then help to close them. The cooperation with ESL Benelux offers us a unique opportunity to get acquainted with new talent and put cybersecurity on the map here.”
After the end of the ESL winter season, the finals are headed to the Expo Haarlemmermeer in Vijfhuizen, Netherlands. The tournament will have both League of Legends and Counter-Strike: Global Offensive on its list, with a corresponding €6,500 prize pool for each. While it’s not the first time Deloitte and esports have crossed paths, this is a first for the company in terms of sponsorships.
“We are very pleased with the collaboration between ESL Benelux and Deloitte for the ESL Dutch Championship,” said ESL Benelux Managing Director Jaap Visser. “This cooperation is not only a big step forward for esports in general but should also help Deloitte recruit new talent through special promotions and activations for our target group. We look forward to a great and long-term cooperation.”
Big players embracing esports
With its ongoing growth and development, the esports industry has started to attract the attention of massive business players.
Deloitte first showed interest in the booming esports industry back in 2016 when it issued a report on the market. Emphasizing the potential in revenue growth, the firm made public that it’s paying attention.
PwC also issued its report on the industry in 2016, covering multiple facets of the market, including demographic, viewership, and the consumer side. Another example is Reuters. The global news agency officially started covering esports this year when it launched dedicated coverage through a new wire service.
While much has been said about the ongoing growth of the market, big players like Deloitte, PwC, and Reuters getting involved marks a new milestone.
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