Dota 2 Esports Team OG Launches Cryptocurrency Fan Token with Socios
OG partnered with blockchain voting, fan engagement, and rewards, platform Socios last year to create blockchain-based fan tokens. Now the collaborators reveal that fans will be able to use the new $OG tokens to vote in the first OG poll. The poll will decide which in-game banner will be used by OG’s Dota 2 team line up this season and during the Dota 2 International.
The Socios platform, backed by its own blockchain-based token, or cryptocurrency, Chiliz ($CHZ) creates blockchain-based fan tokens for sports and now esports teams and clubs. These tokens are digital assets, encrypted onto a blockchain’s distributed and immutable ledger and which represent voting and membership rights ownership. Fan tokens, like the new $OG token, are usually limited in number and have a price or value driven by the market.
Socios has already partnered with football clubs like Paris Saint-Germain, Juventus, and West Ham United. The collaboration with OG means that the successful esports team has a new way to engage with fans. These fans will become the first esports followers in the world to influence their favorite team’s actions by voting in the in-game banner poll using their $OG fan tokens.
Only $OG token owners can vote in the poll. Fans can buy tokens through the OG Token Offering on the Socios.com platform. As the Chiliz token underpins fan tokens the price of the $OG token may change depending on the exchange rate but it’s expected to be around $1. A recent press release says that once bought, “$OG Fan Tokens cannot be spent and can be used to take part in all future OG votes on the app.”
OG fans who take part in polling on Socios.com will be able to earn reward points that can be used to “access event tickets, VIP meet-ups, exclusive OG merchandise – including signed jerseys – and other unique experiences linked to OG.” OG esports CEO Johan Sundstein says:
“Socios.com gives fans a voice, so the link with OG was quite natural. Enhancing the connection with our community has always been part of OG’s DNA. With Socios.com, we will be able to take it to the next level.”
Sundstein adds that OG wants to “push the experience further,” by offering fans “the opportunity to have a real impact in some of OG’s decisions.”
Socios.com CEO and founder Alexandre Dreyfus is also excited about the opening poll and the partnership with OG adding:
“OG is a team like no other in the world of esports, and their ‘Cinderella’ story has created a strong and loyal bond with their fans. $OG Fan Tokens will strengthen that bond.”
Asset tokenization, using blockchain technology, already promises to add micro-economies with real-world value and reward to new game development. The Socios platform is another example of how the gaming and esports industry can form even closer ties with its fans and participants by rewarding them and allowing them to invest in, and influence, their esports endeavors.
