Esports Entertainment Group partners with the Indian Gaming Esports Association

Posted on June 25, 2021

The Esports Entertainment Group, an esports entertainment and online gambling company, has just entered into a partnership with the Indian Gaming Esports Association. This is the first tribal esports organization to advance esports adoption among tribal nations and casinos. Also in the partnership is Spectrum Gaming Capital, international consultants and investment bankers.

The partnership

Under the partnership agreement, Esports Entertainment Group will become the exclusive provider of esports technology and services to the Indian Gaming Esports Association. This will be a huge expansion of Esports betting in the USA considering the ubiquity of tribal casinos.

Las Vegas has been heavily invested in the esports market for a few years now and it is great to see other established US betting organisations realise the importance of esports betting. Now that the rest of the US is beginning to liberalise their betting legislation, we could see a growth in the esports market.

eeg indian gaming esports association partnership

Comments from the organisations

Oneida Nation’s Ernest Stevens III, CEO of iGEA spoke about their partnership with the Esports Entertainment Group:

“Indian Gaming has historically been a key driver of industry evolution, and with our entrance into esports, we plan to keep our nations at the forefront of gaming’s newest trends. Esports Entertainment Group has the vision, expertise, and, most importantly, the assets for a turnkey business operation and future-minded strategy that aligns with the best interests of tribes and tribal casinos; no need to re-invent the wheel. Additionally, Spectrum Gaming Capital has the relationships and strategic capabilities to help drive this new venture to real success.”

Grant Johnson, CEO of Esports Entertainment Group, also added:

“This is a tremendous opportunity to pioneer a massive untapped market. We look forward to providing iGEA the tools and technology necessary to execute on their vision of building and leading the esports ecosystem for tribal nations.”

The final comment went to Robert Heller, CEO of Spectrum Gaming Capital:

“The entire Spectrum Gaming Group of Companies see the potential for iGEA to create a tribal-centric esports organization that will foster members’ opportunities to compete nationally and globally, and tie into tribal casino operations in those states where betting on esports is permitted by law.”

Esports Entertainment Group

This is a period of rapid expansion for the Esports Entertainment Group. Recently they have signed two marketing agreements to expand their VIE.bet esports betting brand into Latin America. They have sponsorships deals with Infamous Gaming, Peru’s largest esports organization, and Movistar Liga Pro Gaming League, produced by Live Media Esports Entertainment.

They also acquired the online casino operator Lucky Dino, the roughly $30 million deal to acquire the assets of the Malta-licensed online casino operator has provided the Esports Entertainment group with a wide range of new assets for their growing business. Not only are they expanding their reach geographically, but they are also committed to the growth of their esports ecosystem.

Just recently they announced their New Jersey GMBL subsidiary had been approved for a licence in New Jersey, allowing them to enter the North American esports betting industry. They will now be able to operate and service bettors with great esports odds in New Jersey with their esports-focused betting site VIE.gg.

Andrew Boggs Avatar
Written by
Andrew Boggs

Andrew is a Northern Ireland based journalist with a passion for video games. His latest hobby is watching people speedrun Super Mario 64 and realising how bad he is at platformers.

View all posts by Andrew Boggs