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Electronic Arts, or more commonly EA Games, recently announced its new eSports division, called the EA Competitive Gaming Division.
The division will be led by Peter Moore, who was previously in charge of EA Sports and now enters the new role as Executive Vice President and Chief Competition Officer for Electronic Arts.
EA’s commitment to its players
The announcement states the following:
“For many of you, the passion for games is defined by competition – a relentless focus on being the best, and leaving your mark on the games you love. It fuels many of the amazing things we see from millions of you playing EA games each day.
As this passion continues to grow, we’re committed to creating even more opportunities for you to connect and compete.”
The company is known for its titles like Madden, FIFA, and Battlefield 4 – games that thrive on competition. With this, EA Games plans to build its new eSports division around three core pillars: competition, community, and entertainment.
According to its announcement, the company’s goal will be creating highly-engaging competitive experiences with games to celebrate, connect, and grow the community of existing players across all levels of expertise, and to develop live events and broadcasting, bringing the excitement of competition to millions of fans around the world.
Capitalizing on the continually growing eSports industry
EA Games, the California-based leading global interactive entertainment software company, is not the first company that recently made moves to get into the action of the blooming competitive gaming industry. Activision Blizzard, the company that brought you titles like Call of Duty, StarCraft II, Hearthstone, and Heroes of the Storm, recently announced a division entirely dedicated to eSports as well.
A good fit for the market
According to the announcement, “Competition runs deep in the DNA of Electronic Arts.”
Having already established some of its games in competitive gaming events like the FIFA Interactive World Cup and ESL One, as well as hosting worldwide Battlefield 4 championships, the company also recently announced the return of the Madden NFL Live Challenge, thus proving that its approach for reaching out to the eSports community is the right one.
The company clearly feels positive about the future, saying, “Our games will be played in dozens of other regional competitions around the world in the next year.”
The new division will focus on building a best-in-class program to combine efforts with new events, including an infrastructure to bring to players the world’s preeminent EA competitive experiences.
Looking at popular titles such as Dota 2, League of Legends, and Counter Strike: GO, it is clear how important the aspect of good competition is for a game to be positively accepted and successful in the eSports industry.
With its core games being perfectly equipped for competitiveness, EA Games is a very good fit for the competitive gaming environment. And with the aim of developing live events and broadcasting, which are gaining in popularity every day, the company is on track to becoming one of the core players in the future of the eSports industry.
