ESE Entertainment, a European entertainment and technology company focused on gaming and esports, has just announced a major partnership with the cryptocurrency project, Bitcoin Vault. They will work together to roll out a new amateur gaming and esports talent show.
The event – Locations
The event is called The Gaming Show and it is set to launch in five different countries:
- South Korea
These are some of the largest gaming and esports markets in the world. However, while Japan is the third-largest gaming market in the world, esports in Japan are still lagging behind the rest of the world. Perhaps this sort of amateur event could be the beginning of a new esports focus?
The event – Focus
The event will have a talent show structure for budding amateur esports competitors. The unusual nature of the event makes it unlikely that Chinese or Brazilian esports betting sites will offer odds on the games.
The event itself will see the young competitors showing off their skills in popular mobile esports titles like PlayerUnknown’s Battlegrounds (PUBG) and Peacekeeper Elite. They want to show off the potential esports stars of tomorrow.
ESE will be responsible for the production and infrastructure of the show, this means that they are designing the project concept, media plan, technology implementation, marketing, and overall campaign roll-out. They have also partnered with VYRAL Producer of Gaming Projects, VidWe, Converters, and Next Level Agency for other aspects of the event.
Comments from the organisations
Jedrzej Steszewski, ESE Director of EU Operations spoke about their plans to integrate Bitcoin and other major cryptocurrencies into the world of esports:
“ESE is actively exploring new and innovative ways to incorporate cryptocurrencies and other blockchain based payment solutions within the gaming and esports world. We are thrilled to run this major gaming talent show with Bitcoin Vault in markets that are global leaders in esports and gaming”.
Radek Popiel, Chief Communications Officer at Bitcoin Vault also spoke about their plans to combine the crypto and gaming communities:
“Esports is a rapidly growing industry and driver for fintech based on cryptocurrencies. Those industries are already working together, and we want to contribute our part to the global cryptocurrencies adoption. We are glad that we can work with such an experienced partner as ESE on a shared project dedicated to the global gaming community, where young non-professional players can show their skills. We are happy to support the crypto and gaming communities.”
Cryptocurrency and esports
Both esports and cryptocurrencies are two of the most forward-thinking industries in the world. If there is a new technology or breakthrough, it is almost guaranteed that some company will find a way to integrate it into one of these two industries.
It was a natural fit then that Bitcoin esports betting would become a popular way to engage with esports betting sites online. Crypto has come a long way from its inauspicious beginnings and many people are looking for ways to use their newly found bank of crypto. Betting with cryptocurrencies is still a relatively young market, but the influence of the blockchain and its outlying technologies cannot be understated. They have changed the trajectory of the esports industry and may very well be the future of esports betting.