ESL is at it again. The company has welcomed gaming equipment producer Alienware and global logistics company DHL as partners. The two companies will support the global esports organization during the ESL One tournaments.
Alienware to become official PC and monitor partner
The manufacturer of top-notch gaming rigs and subsidiary of American multinational computer technology company Dell will serve as the the official PC and monitor partner for ESL One events.
Starting with this week’s ESL One Birmingham, the company will equip players and analysts with their products. Additionally, ESL and Alienware will collaborate on community engagement with an initiative named “You vs. Pro.” It will allow one lucky player to test their skills against s4, the pro player from team OG.
The collaboration extends to all ESL One events planned for 2018. These include ESL One Birmingham, Belo Horizonte (June 14-17), Cologne (July 6-8), New York (Sept. 29-30), and Hamburg (Oct. 26-28).
“Continuing our long-standing dedication to esports, we are excited to work with ESL to support their show-casters, analysts, and competitors with Alienware gaming systems and monitors,” said Dell Gaming, Alienware and Esports Director Bryan de Zayas. “This partnership brings both gamers and viewers the world-class experience they expect.”
DHL joins ESL One sponsorship list
Embracing the industry of esports, DHL is partnering with ESL to become the official shipping and logistics partner for the ESL One series. The company will handle logistics for events in Germany, the UK, Brazil, and the US.
The collaboration, says the company, will enable it to become an active member in business that appeals to younger generations. The DHL announcement also includes demographics research that indicates 60 percent of esports fans are between the ages of 16 and 35.
“In esports, we can reach this important target group with the DHL brand on an emotional level, and with content and formats that are tailored precisely to their interests and their media usage patterns,” said Deutsche Post DHL Group Head of Corporate Brand Marketing Arjan Sissing.
The DHL brand will now appear on various social media channels that the ESL runs. Additionally, the company will also be represented via further communications measures throughout the ESL One series tournaments.
The global logistics company joins a growing number of non-endemic organizations entering the esports industry.