Esports Arena Las Vegas has announced a partnership with leading gaming gear provider HyperX. The company will become the official peripheral and arena partner of the Luxor Hotel & Casino-based esports venue.
Gaming gear to enhance gaming experience
HyperX, the gaming division of the American computer technology company Kingston Technology, will provide various gaming gear for Esports Arena Las Vegas. This includes gaming headsets, keyboards, mice, and mouse pads to be used during esports events and at gaming stations.
“Our vision for Esports Arena Las Vegas was to create the ultimate interactive entertainment experience for casual and competitive gamers,” said Allied Esports CMO Simon Temperley. “Providing HyperX peripherals to our customers and competitors will ensure we are offering an elite gaming experience that delivers superior performance to all in the arena.”
HyperX is an extremely popular brand in the esports industry. The company sponsors many top-tier competitive gaming teams. These include Natus Vincere, Team SoloMid, Team Liquid, and Cloud9. Additionally, HyperX sponsors major esports events like the ESL and DreamHack tournaments.
“HyperX is proud to partner with Esports Arena at Luxor to bring a new premium and authentic gaming experience to Las Vegas,” said HyperX Strategic Marketing Manager Annie L. Gerard. “Gamers and competitors will be experiencing the best in class comfort, quality and competitive advantage with the award-winning HyperX gaming gear.”
HyperX also recently announced it’s again partnering with Intel Extreme Masters for Season 13 of the popular esports tournament. This marks the sixth year of the company supporting this tourney.
Esports Arena continues successful path
Esports Arena, which officially opened its doors in March, stands as the first dedicated esports venue on the Las Vegas Strip. In its 30,000 square feet of space, the Esports Arena Las Vegas hosts various tournaments, viewing parties, and other esports-related events.
“We have very ambitious expansion plans over the next two years, and when we realized that a location at Luxor was possible, we jumped at the opportunity to develop our flagship here,” said Allied Esports International CEO Jud Hannigan in a statement last year.
The venue is owned and operated by Esports Arena, the North American division of the global esports venue Allied Esports. Besides Las Vegas, the company also runs two esports venues in California as well as a mobile production truck – the ESA Drive.
Last year, the organization made efforts to expand to China and bring an Esports Arena to Shenzhen. This led to a 22,000-square-foot event space, a multi-use production studio, 168 gaming stations, and an interactive VR experience.
With esports continuing to reach new highs each year, Allied Esports is pushing the pace with these new event centers.
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