Esports Events and Experiences to Arrive at IMAX Theatres Around the World
Published: Jan 8, 2020
Esports infrastructure platform Vindex and IMAX have partnered with plans to deliver what they describe as an “unparalleled” premium viewing experience for esports fans.
The new partnership aims to deliver “the world’s fastest-growing sport to global audiences” using the “stunning clarity and immersive sound,” IMAX prides itself upon. Vindex will broadcast esports content and events across its network in order to connect global and local fan communities.
As per a press release, Vindex Studios, a new division of Vindex will develop, distribute, and monetize esports content. Vindex CEO Mike Sepso says:
“Partnering with IMAX enables us to provide esports fans a remarkable experience – live esports on the largest, highest-quality screens in the world for the first time.”
Sepso explains Vindex will lever its relationships with esports leagues and game publishers and its own track record to create “incredible experiences for fans.”
Rich Gelfond, CEO of IMAX, says IMAX has just had its biggest year ever at the box office and that:
“We’ve long seen the opportunity to bring the explosive world of esports to our platform and we’re excited to work with proven innovators like Mike, Sundance and the Vindex team to create entirely new experiences for fans worldwide.”
Twitch has so far dominated the delivery of esports fan content. Conventional and innovative streaming platforms alike face the challenge of delivering incredibly high-speed and multi-view game play live to an audience in the same way as traditional sports. This major move by IMAX into the esports industry is both indicative of esports potential and the fact that delivering live esports coverage to the masses is ultimately possible.
Read also: Apple Could Have its Eye on the Esports Market
Image courtesy of IMAX
