The Esports Integrity Coalition, a non-profit established to improve ethics in the esports industry, has added a new member. Luckbox, an Isle of Man-based betting platform, is coming on board.
Luckbox joins up
The Luckbox project — in which fans will be able to safely bet on various games using cryptocurrencies, in-game items, and cash — is scheduled to launch in early 2019. In preparation for the launch, the company has joined forces with ESIC. Together, the two will work on improving ESIC’s suspicious bet alert network as well as enhancing its participant education program.
“Along with building an amazing platform, we have a strong focus on integrity and want to offer the highest levels of protection and security for our players,” said Luckbox CEO Lars Lien. “Esports has suffered in the past due to a lack of regulation, particularly related to betting, and this has undermined trust in the wider industry. Thankfully, this is changing now and we are determined to help to clean up the esports betting space. I am a great admirer of the work ESIC does, and we are delighted to be able to say we are now members.”
The ESIC has welcomed new members gradually. The association is extending its reach to quickly and effectively target critical scene issues.
“Responsible betting operators like Luckbox are the core of safe gambling on safe esports events, and we look forward to working with them to provide punters with a great experience,” commented ESIC Integrity Commissioner Ian Smith.
Ethics through regulation
The ESIC has worked to implement various rules and guidelines to elevate the industry in terms of integrity, trust, and safety. Introducing measures such as codes of conduct and anti-corruption has improved the overall landscape.
In addition to Luckbox, Denuvo and GG Esports joined in June this year. The global provider for application protection and anti-piracy technology (former) and community platform (latter) both further strengthened and solidified ESIC’s global position for combating corruption and cheating.
The organization currently lists over 30 members. These include high-profile players like ESL, Intel, and Unikrn, among others.