Esports Technologies Refreshes Brand to Become EBET

Posted on May 5, 2022

Following several developments within the company in recent months, Esports Technologies has officially rebranded as ‘EBET’. Reportedly, this change comes from a desire to ‘better reflect the company’s business’, specifically the mission of providing innovative wagering and technology to the firm’s key demographic. As a part of this rebrand, Esports Technologies revealed a full refreshment of its platform, boasting an all-new website and domain handle.

According to the press release, there are hopes that this rebrand will position the firm more effectively within its target market. As per the release, this audience consists of ‘the entire Millenial and Gen Z market’. Read on to learn more about EBET’s recent success, the developments within the organisation, and what the firm is doing for esports betting.

Adapting and Evolving

esports-technologies-services
EBET offers many valuable services to the industry.

EBET becomes one of many esports-focused brands to rename itself in recent months. For instance, we recently reported on a drastic change that saw Intema Solutions rebrand to React Gaming. For the last year or so, EBET has been rapidly expanding, acquiring platforms and developing its business to become an industry leader. It was just weeks ago that Esports Technologies announced a landmark partnership with Incentive Games, which would see built-for-purpose, esports-themed betting games grace EBET’s betting sites.

Also in April of 2022, EBET revealed all-new technology, introducing a proprietary odds and modelling feed system. This technology would go on to power markets on EBET’s full range of betting products, which includes the likes of GoGaWi, Karamba, Hopa, and BetTarget. In a statement on the recent Esports Technologies x EBET rebrand, the CEO of EBET, Aaron Speach, said:

Our leadership team and I believe this is the right time to rebrand our company to reflect who we are and where we are going. This new brand and evolving positioning perfectly illustrate our growing ambition to serve the entire Millennial and Gen Z market.

There’s no doubt that the rebrand more accurately identifies EBET’s mission in the industry. While Esports Technologies may have seemed like a rather vague name, there can be no confusion as to the meaning behind EBET.

Continuous Growth

In the last year, EBET revealed that it had seen a growth of more than 1.25 million deposited customers across 15 countries. With a vast profile of betting sites under its belt, EBET is poised to become a major and innovative operator in the esports betting industry.

It was at the tail end of 2021 when Esports Technologies (now EBET) acquired Aspire Global’s B2C portfolio. This enabled EBET to broaden out into the European betting markets, targeting bettors in Germany, Ireland, Malta, and Denmark. Later in the year, EBET also picked up a prestigious and sought-after UK gambling license, further boosting its access to lucrative and prolific markets.

Is this just the beginning of a major expansion for EBET? Watch this space.

Grant Taylor-Hill Avatar
Written by
Grant Taylor-Hill

Grant is a jack-of-all esports journalist, covering everything from Call of Duty to League of Legends, and from esports betting to streamer controversies. If he's not writing about games, he's probably playing them or creating content focused on them.

View all posts by Grant Taylor-Hill