Excel Esports has announced its partnership with Tottenham superstar Dele Alli. The English midfielder will join the British organization as its official brand ambassador. Dele has expressed his love for Fortnite to the world on multiple occasions, most notably celebrating his goals with dances inspired by the game.
“”Everyone who knows me knows my biggest passion outside of football is gaming and after becoming increasingly involved in the industry over the past few years, it seemed like joining forces with an esports team was a natural step for me to take. What drew me to EXCEL was the fact it’s the biggest British esports brand in the country and competes at the top level of esports but as well as this, I love the fact the brand was born out of a passion for gaming and the values it upholds.”, Dele stated on Excel’s official announcement.
The partnership will also give Dele first-hand experience on how an esports organization of Excel’s caliber operates on a daily basis.
— Dele (@dele_official) November 19, 2020
Excel Esports themselves will be looking to bounce back from a rather abysmal 2020 season in League of Legends. The team finished both the LEC Spring and Summer Splits in seventh place, missing out on the playoffs in both cases. Apart from League of Legends, Excel has expanded into Fortnite, housing top British prospect Jaden “Wolfiez” Ashman. The young Brit is considered to be one of the best players in Europe, finishing as the runner up at Fortnite Champion Series: Invitational – Grand Finals: Europe.
Dele Alli joins an increasing number of football stars that have invested into esports as of late. Players such as Sergio Aguero, Casemiro, and Gareth Bale have all launched their own esports organizations, while football legend David Beckham is one of the main investors in Guild Esports. The trend of professional athletes partnering with esports organizations doesn’t seem to be stopping any soon, as both sides try to bridge the gap between the traditional and the unconventional.