FATE Esports, a Jordan based esports organisation that competes in games like CS:GO and Tekken 7, has named the German analytics company, Shikenso, their new data provider for the measurement of their sponsorship assets.
Earlier this year FATE Esports established sponsored partnerships with HyperX and Orange. Now that the organisation has brought sponsorships with large brands onboard, they need sponsorship data to fuel data-driven decision making for the future.
Their new partnership will sow the potential for sponsors working together with a growing esports organisation. The analysis will not only provide information on their sponsorship assets but also provide data about their performance on social media and streaming channels. This will allow FATE to make strategic decisions and further enhance and demonstrate their brand value towards existing and potential sponsors.
FATE Esports was founded in 2017 and it focuses on esports team management, player scouting, Esports event organization, live broadcast, and talent management. Fate currently has a top 100 CS:GO team, Tekken 7 Grand Finalist team, and top 3 PUBG Mobile MENA team.
The organisation has also recently opened up their new esports training facility in Jordan. With the new sponsorships with major companies like HyperX and Orange, this new deal with Shikenso will place the organisation in a fantastic place to grow in 2021.
Mohammad Majali, a founding partner at FATE Esports had this to say about the partnership:
“Shikenso’s AI technology enables us to gain deep insights into our online live audience and maximize visibility for our sponsors. If you take June/July 2020 for example, the FATE Counter Strike: Global Offensive team competed in over sixty official matches (150 individual maps), with each map streaming live for around 45 minutes and an estimated audience of 2,500 (lowest) to 28,000 (highest) concurrent viewers. Today with Shikenso, we are able to delve deep into metrics like these and maximize visibility for our sponsors during live-broadcast matches. We’re looking forward to this partnership.”
Shikenso is a Germany based analytics company that works in the esports and wider gaming industry. They use artificial intelligence to allow their clients to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way.
The CEO of Shikenso, Arwin Fallah wtote in their press release:
“As one of our missions is to further professionalize the esports and gaming industry, we are excited to see that the need of our solution is not only applied top down but even more so necessary for striving and growing organisations. With FATE as our very first partner from the MENA region, we are happy to be applying our solution for their specific needs and helping them manage and analyse their sponsorship assets.”
The future of FATE Esports
As interest in esports and gaming in the Middle East continue to rise we are seeing many tournaments and teams sprout up in the region. These strategic partnerships that FATE Esports has made with sponsors and data partners have placed them in a good position to drive up their viewership and interest, not only in the Middle East but throughout the globe.