Fnatic Reveal $15 Million Partnership With Crypto.com

Published: Sep 17, 2021 - Last Updated: Jul 7, 2023

The UK esports brand Fnatic has entered into a new partnership with Crypto.com, the fastest-growing crypto platform with more than 10 million users across the globe. The multi-year $15 million deal was announced yesterday, and it will include plenty of rewards for Fnatic fans.

As the crypto market continues to grow steadily it keeps seeping slowly into the world of esports. With live esports betting becoming extremely popular, the need for alternative payment methods, including crypto, keeps increasing.

What will the deal entail?

The deal between Fnatic and Crypto.com will continue to bridge the gap between the two worlds and will introduce Fnatic fans to the advanced crypto platform of Crypto.com.

Crypto.com branding will be featured on the team’s jerseys, and there will be numerous rewards and exclusive experiences for Fnatic fans, as well as Crypto.com users who purchase Fnatic merchandise.

Image Credits | Fnatic

Additionally, all kinds of events and in-game content can be expected in the future. This includes exclusive Fnatic NFTs and other digital goods that will be launched as a part of this collaboration. The two companies will work together to help educate their fans on cryptocurrencies and NFTs as well as offering new crypto payment options.

The excitement for the partnership was shared by the Co-Founder and CEO of Crypto.com, Kris Marszalek, who said:

“We’re really excited to launch a fully integrated partnership with Fnatic, which marks a milestone for our industry. With more than 200 championships, their team has excelled in-game and out, and rightfully established itself as the leading team in esports.”

Fnatic making history

Fnatic is an esports brand that’s been around for close to two decades. They have teams across multiple esports titles as well as plenty of trophies under their belt. They’re now making history by partnering with Crypto.com and bringing crypto into esports.

These crypto-esports deals could be the birth of a new age. The esports industry is one of the fastest-growing industries in the world, and the next big step is for esports to fully embrace the crypto market. Fnatic and other esports teams such as Evil Geniuses are paving the way for the future, and chances are that more brands will follow.

Fnatic sees a great opportunity in this partnership. The CEO of the organisation, Sam Mathews, said the following statement:

“This partnership sees global leaders in esports and cryptocurrency join forces for a ground-breaking, long-term partnership. Fnatic boasts one of the most connected, involved and supportive fan bases in the world and this landmark deal with Crypto.com allows us to further cater to their everyday needs. As cryptocurrency becomes a mainstream payment method, there’s never been a better time to help our fans make smarter, healthier and future-proof cryptocurrency decisions.”

The two worlds coming together

It is clear that esports, and gaming in general, seem to be intertwining with crypto with each passing day. Both industries have roughly the same target audience, so in that regard, they have a lot in common.

Gamers and esports entusiasts spend the majority of their time in cyberspace, glued to their digital characters and the virtual reality of the game worlds they play in. As such, they’re much more inclined towards accepting and welcoming the advent of crypto and NFTs.

Fnatic and Crypto.com have taken a big step towards such a future, and soon enough, we might see others do the same.

Denis Alihodzic

Since: March 1, 2021

Freelance writer with a passion for gaming and esports. Loves a good old-school RPG, and enjoys spending time with his dogs.

See all articles from this author

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