Luckbox appoints former Electronic Arts Executive as new CCO
Published: Feb 8, 2021 - Last Updated: Jul 7, 2023
The esports betting site Luckbox have appointed former Dunder, Mr Green and Electronic Arts Executive Thomas Rosander as Luckbox’s Chief Customer Officer.
He is a seasoned igaming executive with a very impressive resume. He was the Chief Executive Officer of Dunder Casino, Chief Product Officer at Mr Green Online Casino, and Section Head Business Intelligence at bwin. Outside of the igaming sector he has had experience working in the video games industry, he was the Engagement Director and Business Intelligence Director at game developer Electronic Arts. The combination of igaming and video games experience makes him a great candidate for CCO of Luckbox.
Comments from Luckbox
Quentin Martin, CEO at Real Luck Group Ltd wrote about Mr Rosander:
“Having a CCO like Thomas, who has the industry experience and relationships is crucial as Luckbox executes on its customer acquisition strategy. The Luckbox team comprises a mix of igaming and esports experience and Thomas fits in perfectly with that ethos, as his resume will testify. We have big plans for growth in 2021 and beyond, and Thomas will play a leading role in helping us deliver on our targets. This is a key role in growing our business and I am delighted to have someone of Thomas’s caliber on board.”
In the same release, Mr Rosander also wrote:
“Luckbox is one of the most exciting companies in the igaming space and I am thrilled to be joining the team. The rapid growth and huge potential of esports betting is well documented and I am looking forward to working with the team and using my skills and experience to ensure Luckbox is at the forefront of this exciting industry.”
The future for Luckbox
Luckbox is taking advantage of the growth that many esports betting sites have received during the pandemic and is stacking their leadership team with some major heavy hitters. Just last month they added former Finance Director of Global-e and CFO of ASX-listed ParaZero LTD, Ran Kaspi, as their new Chief Financial Officer. This comes after their public market debut on Wednesday, December 16, on the TSX Venture Exchange in Toronto. In just one month their share price had increased by 75%.
Luckbox reported a 500% increase in turnover during the spring lockdown, accelerating its path to go public. They have been making strides towards dominance in the esports betting sector. Many other traditional sportsbooks offer esports betting, but it takes operators that truly focus and dive deep into the esports scene to succeed.
Speaking at the end of 2020, the CEO Quentin Martin talked about their future:
“These are exciting times and 2021 will be a very busy year for us. So far, almost all of our growth has been organic and the potential for growth through marketing is huge.
“We’ll focus strongly on content marketing, affiliates, partnerships, influencers and direct media and we’ll be strengthening our marketing team with more key hires.”
