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The German production company Freaks 4U Gaming and market and production agency Infront have partnered to launch Agent’s Range.
“Joining forces with Freaks 4U Gaming is the next logical step to accelerate our ambitions in esports. The interest in VALORANT is rapidly increasing, both from a player and viewership perspective. Building Agent’s Range together with Freaks 4U Gaming from scratch is a huge opportunity and will open various fantastic avenues for Infront and its clients. Welcoming partners like Samsung, Red Bull and AMD as part of our launch tournament is even more exciting and shows we are heading in the right direction.”
Agent’s Range is meant to be a platform for the German-speaking Valorant community. They will focus on creating content in the German language, covering local Valorant esports news and broadcast tournaments including their own tournament, Kingdoms Calling. They have an interesting angle; they are both a news source and a tournament organiser.
Tournaments
The first tournament that the platform is producing is Kingdoms Calling and it will begin on November 6th. It will feature regional influencers and some of the top German and European teams like eXile Esports and Wave Esports. They have also partnered with companies like Red Bull and Samsung, bringing in some significant sponsor money and a sense of credibility. Following on from this major first tournament, they have announced that they will also host smaller community tournaments throughout the remainder of the year.
As well as hosting their own tournaments, Agent’s Range will also serve as the official German-speaking hub for other top tier Valorant tournaments. They will cover the upcoming tournament Spike Nation, produced by BLAST, and provide exclusive German commentary and analysis. In a major coup for the platform, they will serve as the broadcast partner for Riot Games official Valorant tournament in December, First Strike.
Freaks 4U Gaming’s Vice President, Marco Niemann also wrote, “Joining forces with Freaks 4U Gaming is the next logical step to accelerate our ambitions in esports. The interest in VALORANT is rapidly increasing, both from a player and viewership perspective. Building Agent’s Range together with Freaks 4U Gaming from scratch is a huge opportunity and will open various fantastic avenues for Infront and its clients. Welcoming partners like Samsung, Red Bull and AMD as part of our launch tournament is even more exciting and shows we are heading in the right direction.”
Final Thought
Valorant is quickly becoming one of the most popular esports, it doesn’t hurt that it has the significant financial backing of Riot Games, but dedicated local coverage of the game will help cement it as a long-lasting and important esport for years to come. The League of Legends competitive league system is a prime example of Riot’s competence to build a functioning ecosystem revolved around a specific title.
