FunFair Targets Japan with its Blockchain Gaming Platform

Published: Apr 8, 2020

Blockchain gaming solutions and white label casino software provider FunFair Technologies has launched a business to business focused blockchain gaming platform for Japan.

Licensed in the Isle of Man, FunFair Technologies has localised its Guaranteed Fair blockchain-based gaming platform for Japan by making the technology available in Japanese. Previously the platform was only available in English.

FunFair believes the Japanese demographic and the country’s stance on cryptocurrencies suits its blockchain-based product. FunFair says the Japanese gaming audience is “tech-savvy, young, affluent,” and is aligned with “the guaranteed fair principles of FunFair’s core technology.”

Initial sentiment

Fred Kessler, the company’s CPO, says it has been advised that “Japan is a great market due to its regulatory framework around cryptocurrency.” Kessler notes that the Japanese yen is the second largest traded fiat currency against bitcoin after the US dollar, making Japan an “excellent choice for our first platform localisation.” He also comments, as per EGR, that Japan’s authorities have been “advocates” for how cryptocurrency and blockchain technology “will encourage growth in Japan.”

The gaming solutions company believes that Japan is already home to “some of the most experienced blockchain players globally.” With FunFair’s new localised software, the end-consumers will have access to FunFair’s non-custodial cryptocurrency wallet giving them control of their funds and the ability to access them from any browser. Kessler, as per Casino Beats adds:

“We’re really looking forward to increased engagement with this new addition to FunFairs’ product proposition, we continue to push our product and technology forward with our aim to bring blockchain technology to the masses and to the forefront of gaming entertainment.”

CasinoFair makes an entry

CasinoFair will be the first brand to feature FunFair’s Japanese language-using technology for its users. FunFair Technologies, as per its blog, has also recruited a “Japanese native country executive” to work on site management, customer service, marketing and promotions for the platform in Japan.

FunFair says in the last three months it has worked on opening up access to a further 27 markets in order to increase the available player base FunFair’s partner casinos, using its platform, have access to. The company adds:

“Regular players and followers of FunFair Technologies will be aware of the speed at which the games team have been creating and releasing quality blockchain-based games.”

Further adding that, since its last update the company has added five more new blockchain games.

With in-person and online gambling mostly illegal in Japan, in March the Blockchain Contents Association (BCA) launched guidelines to help consumers and game developers understand the gambling and gaming laws of the country.

ESB Staff
ESB Staff

Since: August 10, 2015

At we are a group of independent journalists with one big passion: Esports. We've been following the industry and have contributed to its growth since 2015.

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