FunFair Targets Japan with its Blockchain Gaming Platform

Published: Apr 8, 2020

Blockchain gaming solutions and white label casino software provider FunFair Technologies has launched a business to business focused blockchain gaming platform for Japan.

Licensed in the Isle of Man, FunFair Technologies has localised its Guaranteed Fair blockchain-based gaming platform for Japan by making the technology available in Japanese. Previously the platform was only available in English.

FunFair believes the Japanese demographic and the country’s stance on cryptocurrencies suits its blockchain-based product. FunFair says the Japanese gaming audience is “tech-savvy, young, affluent,” and is aligned with “the guaranteed fair principles of FunFair’s core technology.”

Initial sentiment

Fred Kessler, the company’s CPO, says it has been advised that “Japan is a great market due to its regulatory framework around cryptocurrency.” Kessler notes that the Japanese yen is the second largest traded fiat currency against bitcoin after the US dollar, making Japan an “excellent choice for our first platform localisation.” He also comments, as per EGR, that Japan’s authorities have been “advocates” for how cryptocurrency and blockchain technology “will encourage growth in Japan.”

The gaming solutions company believes that Japan is already home to “some of the most experienced blockchain players globally.” With FunFair’s new localised software, the end-consumers will have access to FunFair’s non-custodial cryptocurrency wallet giving them control of their funds and the ability to access them from any browser. Kessler, as per Casino Beats adds:

“We’re really looking forward to increased engagement with this new addition to FunFairs’ product proposition, we continue to push our product and technology forward with our aim to bring blockchain technology to the masses and to the forefront of gaming entertainment.”

CasinoFair makes an entry

CasinoFair will be the first brand to feature FunFair’s Japanese language-using technology for its users. FunFair Technologies, as per its blog, has also recruited a “Japanese native country executive” to work on site management, customer service, marketing and promotions for the platform in Japan.

FunFair says in the last three months it has worked on opening up access to a further 27 markets in order to increase the available player base FunFair’s partner casinos, using its platform, have access to. The company adds:

“Regular players and followers of FunFair Technologies will be aware of the speed at which the games team have been creating and releasing quality blockchain-based games.”

Further adding that, since its last update the company has added five more new blockchain games.

With in-person and online gambling mostly illegal in Japan, in March the Blockchain Contents Association (BCA) launched guidelines to help consumers and game developers understand the gambling and gaming laws of the country.

ESB Staff

Since: August 10, 2015

At we are a group of independent journalists with one big passion: Esports. We've been following the industry and have contributed to its growth since 2015.

See all articles from this author

Related Articles

iem chengdu playoffs
April 11, 2024

Preview: Betting on the IEM Chengdu 2024 Playoffs

The IEM Chengdu 2024 playoffs are set to begin shortly, with six teams hoping to clinch the title…
betway exits japanese market
April 9, 2024

Betway exiting Japanese market, partners told

In an extraordinary announcement dated Apr. 8, 2024, online iGaming giant Betway, owned by Super Group Limited, informed…
copenhagen major betting insights ggbet escharts
April 4, 2024

GG.BET and Esports Charts reveal incredible insights from the Copenhagen Major

Esports analytics company Esports Charts has published some incredible insights and statistics about the PGL Copenhagen Major 2024…
iem chengdu group stage betting preview
April 4, 2024

IEM Chengdu Group Stage Preview: Format, Favorites & Opening Matches

Only one week after the PGL CS2 Copenhagen Major’s conclusion, the Counter-Strike circus is on the road again…
starladder returns with cs events starseries
April 2, 2024

StarLadder Makes its Return to Counter-Strike with New Events in 2025 and Beyond

Ukrainian esports tournament organizer and production company StarLadder is returning to Counter-Strike 2 events. The company announced it…
pgl announces cs2 tier 1 events roadmap for 2025-2026
April 2, 2024

PGL Unveils Roadmap for 11 Tournaments in 2025-2026

At the close of the Copenhagen Major 2024 on Sunday, March 31, tournament organizer PGL unveiled a host…
tpwc european qualifier series 1 preview
April 2, 2024

Best Teams in the Thunderpick World Championship European Series #1

The first European qualifier for the Thunderpick World Championship 2024 is underway, with only one of 32 teams…
thunderpick skins giveaway
April 1, 2024

Thunderpick Skins Giveaway: Bet with Thunderpick to Enter a Prize Draw

Do you want to play CS2 with a bit more style? Then check out this incredible giveaway from…