Esports organisations are regularly signing new partnerships with companies and businesses all the time, but one of the more striking deals of recent weeks saw the Brazil-based esports organisation FURIA, partner up with the esports betting specialist bookmaker Rivalry.
Rivalry have stated that the agreement with FURIA is a strategic move that enhances their “commitment to Brazilian esports and developing regions” as well as further supporting grass roots level esports in Brazil.
The full details of the agreement have not yet been publicised, but it does represent a significant coup and investment for FURIA as it seeks to further enhance its reputation across multiple esports genres on the global scene.
To celebrate our new partnership with @furiagg we are giving away two signed jerseys and $1,000 worth of skins!
To be eligible to win you must:
— Rivalry (@RivalryGLHF) January 8, 2020
Who are FURIA?
FURIA are one of Brazil’s premier esports organisations that fields teams in a number of different esports including Counter-Strike: Global Offensive, Dota 2, Fortnite and PlayerUnknown’s Battlegrounds.
It is thought however that the deal struck between FURIA and Rivalry will only cover the two FURIA teams competing at a high level in CS:GO and Dota 2 esports for the time being.
FURIA Esports has been a predominant force in CS:GO gaming in particular in South America since being founded in 2017. The organisation expanded its roster in June 2019, when it recruited for a Dota 2 team that have since gone on to claim a minor placing at the WePlay! Bukovel esports tournament a few weeks back.
Their CS:GO team have enjoyed more success, initially making a name for themselves by winning a number of online minor events throughout 2018. By 2019, they earned their first six-figure prize when finishing second in the S-Tier Esports Championship Series Season 7 – Finals, taking home $100,000 in the process.
Their best performance since was a 3rd placed finish at the StarSeries & i-League CS:GO Season 8 tournament in Belek, where they finished third behind Evil Geniuses and Fnatic, after beating Renegades in the Losers Round 3.
FURIA also runs an academy team and an all-female team for CS:GO esports.
Along with Rivalry, FURIA also have Nike, Esportal, HyperX, Inagame, Clear and GamersCard named as sponsors.
Who are Rivalry?
Fresh from having struck a deal with one of the most outspoken esports commentators and journalists, Richard Lewis, Rivalry.gg is an esports betting industry newcomer. Licensed in the Isle of Man, the company launched in 2018 and has since struck a number of other partnership deals with other esports organisations including Fnatic and DETONA Gaming.
Speaking about the deal with FURIA Esports, Kevin Wimer, the CMO of Rivalry stated:
“We are incredibly proud to announce our partnership with FURIA. We play on supporting the CS:GO community and Brazilian esports for a long time. We hope that the players and fans alike will enjoy the exciting benefits of this partnership in the future.”
As in other parts of the world, esports and esports betting are two fast-growing industries within Brazil and other parts of South America and the partnership between Rivalry and FURIA will hopefully allow both to grow their customer and supporter base in this populous part of the world.
Image courtesy of João Ferreira/ESPAT