In an interview with SBC News, the Danish esports data service GameScorekeeper has revealed that the company envisages a very different future for esports betting compared to traditional betting.
The Greatest Challenge Facing Esports Betting Providers?
One of the most intriguing parts of the interview with GameScorekeeper’s CEO Felix Klastrup concerned what companies would do in the future for esports betting and how esports betting would have to evolve in order to meet the needs of the next generation of gamers and bettors.
“At GameScorekeeper we believe the future of esports betting will be a very different experience from the traditional format you see today,” explained Mr Klastrup.
“Esports fans are different, they have grown up with and are used to having social and entertaining technology available at the click of a button.”
He then explained how esports betting providers may have to tailor their service towards creating a “truly entertaining experience first, where fans can immerse themselves in a dedicated esports space.”
Then he added that betting would be a “subtle and secondary option” within this framework, but he argues that this would also “be better tailored to the esports fans” ostensibly by “providing specialist player proposition and micro markets.”
If that is the case then GameScorekeeper are going to be one of the companies that help esports betting services make this transition from a betting service offering esports, into an esports specialist, offering a bespoke esports environment, in which esports betting can and will take place.
Who Are GameScoreKeeper?
Mr Klastrup, gave a little background information about the company he founded in 2016, which has gone on to become one of the key movers and shakers in the esports data provision industry.
As Mr Klastrup revealed, GameScorekeeper are a company that was founded due to the CEO’s interest in both Data Analysis and Video Gaming. From that, he devised his new company, which was founded back in 2016.
Since then, the company has gone from strength to strength, developing its data platform initially and then fine-tuning it to become the base from which the company offers its services and products from to the present day.
GameScorekeeper provides these services to a number of key and high-profile businesses in the esports betting sector including Pinnacle and DraftKings.
And as Mr Klastrup stated in his Interview “over the years we have developed into a specialist esports data provider delivering bespoke solutions to help our customers grow and adapt to the ever-evolving esports industry.”
Hitting The Headlines In 2020 & 2021
The company made the news back in April 2020 when they proposed a solution for esports betting operators to be able to protect people from betting on esports contests where players competing are underage.
The new service, which we covered when the news was first released, covered more than 95% of all CS:GO teams and the ages of the players on those teams, allowing operators to suspend betting on teams with a majority of players under the age of 18.
And earlier this year, GameScorekeeper announced it had agreed a deal with Sportsflare to distribute Sportsflare’s AI-powered odds products and its new esports bet builder service, purported to be the first such utility for the esports betting market.
EsportsBets says: in iGaming, we believe that esports betting is the backbone of the esports industry. It helps, in particular, when it comes to monetisation opportunities and partnerships, as it is known that several organisations in the industry still have to find their own way to become profitable. Esports betting, daily fantasy contests, skill games – are all potential pathways to this route.
GameScorekeeper understands the potential and the different mind-set of this eager audience. To us, they seem to be committed in bringing the required changes to the sector.