One of the biggest names in esports tournament organisation, ESL has announced that they have struck a deal with GG.bet for the esports betting company to become their official Global Betting Partner.
The deal will encompass all of the scheduled ESL One and Intel Extreme Masters events that are slated for the remainder of 2020, as well as the future ESL Pro League Season 11 and 12 events.
It is assumed that the ESL Pro League Season 11 event, originally scheduled to take place in Malta back in April that was cancelled, will mean that the ESL Pro League Season 12 event set to start in September, will now become Season 11, with another event next year slated to be Season 12.
Details of the Deal
As part of the details of the deal, GG.Bet will provide specialist odds for each of the tournaments of which they are the official betting partner and during broadcasts from those events, commentators will present a branded section where they will predict the outcome of matches using data provided by GG.Bet for those purposes.
Data will be provided for both CS:GO and Dota 2 versions of the tournaments allowing the commentators to provide insight and esports betting predictions on both events.
Speaking about the deal, the Senior Vice President of Global brand Partnerships EMEA, Stephan Schroeder remarked:
“GG.Bet have been true supporters of major ESL tournaments and we are delighted to take our partnership to the next level. We are always looking for ways to further improve the tournament experience and our global partnership will open up new and exciting opportunities for esports fans.”
Similarly, Richard Collins, the CMO of GG.Bet was equally excited in his comments:
“We are proud to become ESL’s global betting partner for some of the world’s biggest esports tournaments. In partnership with ESL, we’ll be able to offer enhanced betting and predictive offerings to fans all around the world. We cannot wait to sponsor one of esports’ most exciting competitions, IEM Katowice 2021.”
There are a number of exciting events looming on the horizon that will form part of this deal for GG.bet. The first is the Cologne 2020 ESL One event, which will still be played under a LAN system, but with no crowd in attendance to watch the games in Germany. The ESL Pro League Season 12 (or possibly Season 11, if the numbering is updated to reflect the cancellation of the original Season 11 event) takes place from 2nd September to 11th October at a location yet to be announced.
The biggest event on the calendar this year however is the ESL One Rio 2020 tournament which is due to take place in Brazil from November 9 to 22 and for which 24 teams will compete for a prize pool of $2,000,000.
Other events that the deal will cover is the Intel Extreme Masters XV event in Melbourne, which is over a year away scheduled to run from August 16 to 22 in 2021, as well as the aforementioned IEM Katowice 2021 event which is slated to take place in February next year.