Heroic Partners with Thunderpick as Global Betting Sponsor for its Teams

Published: Mar 18, 2024 - Last Updated: Mar 21, 2024

Esports organization Heroic has named Thunderpick as their exclusive betting sponsor across multiple teams, as per a new release. News of the partnership was unveiled over the weekend of March 16, and encompasses the majority of Heroic’s esports teams.

The partnership, which officially kicked off this weekend, has seen the Thunderpick logo appear on Heroic’s jerseys. Thunderpick will support Heroic at the upcoming Counter-Strike 2 Copenhagen Major, and the ESL One Birmingham 2024, a Dota 2 event.

Thunderpick Esports will also be the jersey sponsor for Heroic during the upcoming Thunderpick World Championship 2024, where the team will compete for part of a $1 million (USD) prize pool. While the idea of a team being sponsored by the same company sponsoring the event as a whole could raise some eyebrows, this is nothing new in esports, with examples such as BetBoom sponsorship of a team and tournament or 1xBet’s sponsorship of EFG events springing to mind. 

Beyond just a jersey sponsorship, Heroic fans can reportedly expect new and exclusive content from the partnership. The release by Thunderpick outlined new engagement opportunities with the team and promised more besides:

“Expect exclusive content, killer merch drops, and unprecedented opportunities to connect with Heroic on a whole new level.” – Thunderpick details its new partnership with Heroic.

This multi-year, multi-team sponsorship is set to elevate Heroic and Thunderpick at a crucial time. Heroic is currently taking part in the PGL Major Copenhagen, and hopes to replicate its incredible success in 2023 in the new era of CS2. Beyond this, Heroic made its first moves into Dota 2 in January this year. ESL One Birmingham will be team’s first major LAN in the title. Both organizations’ metaphorical stock is rising in the world of esports, and this deal is emblematic of that.

Heroic is a Norwegian esports organization that competes in CS2, Dota 2, Fortnite, Sim Racing, and other titles. One of the top global esports organizations, heroic has a near decade-long legacy within esports, and now looks to capitalize on the success of its recent victory at the BLAST Premier Spring Final 2023.

Thunderpick is a crypto esports betting platform which offers crypto stakes for a massive selection of events and markets to bet on which can also be watched via high-quality live streams. Thunderpick’s crypto-only platform is a tech-led solution that is easy to use, lightning-fast, and features fee-free payments.

Michael Hassall

Since: January 31, 2024

Michael has worked in the esports industry for five years after giving up a promising career in marketing. A professional writer for almost a decade, and a lifelong gamer, writing about esports is his one true passion, when he’s not glued to a screen playing the games he writes about.

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