HP Buys Out HyperX Brand For $425m

Published: Feb 25, 2021

In a sudden and decisive move, U.S. computing giant HP has announced a ‘definitive agreement’ to purchase HyperX, the reputable gaming division of Kingston Technology Company. This promises to be a lucrative move for HP, as HyperX has arguably grown exponentially in both stature and positive reception over the last few years.

The HyperX brand has existed since 2002, and it has evolved from a range of high-performance memory modules to a fully-fledged gaming peripheral ecosystem, featuring award-winning headsets, mice, keyboards, and other accessories. Kingston’s HyperX products have long been fan-favourites, with some critics regarding Kingston (and by association, HyperX) as the world’s number one memory module manufacturer.

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HP’s acquisition of HyperX is a tactical one, with PC gaming being more popular now than ever before. In a press release, the President and CEO of HP, Enrique Lores, said:

HyperX is a leader in peripherals whose technology is trusted by gamers around the world and we’re thrilled to welcome their outstanding team to the HP family. We continue to advance our leadership in Personal Systems by modernizing compute experiences and expanding into valuable adjacencies.

However, this portfolio expansion carries with it a hefty price tag, as HP has pushed almost half a billion dollars onto the table to coax the HyperX brand out from under Kingston. Although, this investment is expected to pay off in dividends, as HP revealed that the PC hardware industry is anticipated to be worth as much as $70 billion by 2023, with gaming peripherals accounting for an enormous portion of that value.

HyperX is also proud to be part of the HP family:

Ultimately, this acquisition can only mean good things for both organisations, especially as HyperX is now sitting under the decades of computing and engineering experience that HP boasts. In fact, HP is widely regarded as the ‘symbolic founder’ of Silicon Valley, and it has been innovating in the space since computers were a fledgling idea in the minds of geniuses the world over.

It can be argued that the top spots in the gaming peripherals market are held by the likes of Razer, Corsair, and Steel Series, but HyperX is shaping up to be a contender for the number one spot. In a farewell statement to HyperX, Kingston CEO John Tu explained:

HyperX products are designed to meet the most rigorous demands of all gamers – from casual to the most hardcore – giving them a winning edge and helping them stay on top of their game.

Furthermore, HP’s acquisition of HyperX gives the U.S. tech giant a firmer foothold in the esports industry, with the latter company already having a considerable sponsorship roster. For years, HyperX has boasted connections with organisations like Cloud9, Dignitas, and Team Liquid. While OMEN by HP sponsors some substantial esports talent, this expansion means nothing but good things for the industry.

For now, fans can rest easy knowing that the HyperX brand is in capable hands, and they can likely expect some remarkable innovations to hit the market in the coming years. Who knows, maybe we’ll see an RGB HP x HyperX printer hit the shelves in the next few months.

Grant Taylor-Hill

Since: February 12, 2021

Grant is a lifelong, multi-platform gamer with a passion for journalism and more than ten years' experience in the industry. He'll try any game once, and when he's not playing them, he's watching them, being as he is an avid esports fan.

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