Inspired Entertainment and Betano Team Up To Offer Virtual Counter-Strike
Gaming technology company and provider Inspired Entertainment has launched a new project called Re-Play esports in collaboration with Betano. The partnership will see Counter-Strike integrated alongside traditional virtual sports to expand Betano’s suite of offerings.
By leveraging footage from Counter-Strike’s Champion of Champions Tour, Re-Play Esports will create continuous 24/7 esports events for Betano, including official in-game data and video feeds provided by Grid.
Betano, a subsidiary of Kaizen Gaming, operates in multiple markets across Europe, South America, North America, and Africa – as well as running the Stoiximan brand in Greece and Cyprus.
Inspired Entertainment’s Re-Play Esports will integrate into existing Betano virtual sports offerings.
Commenting on the new launch, Ian Freeman, CCO of Virtual Sports at Inspired, stated the following:
“Esports is a rapidly evolving recreational activity with a global audience now exceeding 500 million. Kaizen Gaming, one of the industry’s leading operators, continues to recognise the incremental revenue potential that our products can generate, in both Virtual Sports and esports betting.
“By integrating virtual sports with esports, we are tapping into an entirely new market, offering a wealth of game-changing opportunities. This not only attracts new players, but also provides our current players with an exhilarating new gaming experience.”
Vangelis Kalloudis, Gaming Senior Product Manager at Kaizen Gaming, added his own thoughts:
“We are the first operator to launch Re-Play esports with Inspired, a company known for their innovative content production.
“Re-Play esports complements our existing collection of Virtual Sports and opens up a whole new category of sports betting that allows us to expand our reach beyond the traditional realm of Virtual Sports, ensuring we are constantly enriching our customers’ experience.”
Inspired Entertainment is a gaming technology company, engages in the supply of content, platform, and other products and services to regulated lottery, betting, and gaming operators worldwide. It operates in four segments: Gaming, Virtual Sports, Interactive, and Leisure.
Betano is a party of Kaizen Gaming. Founded in Greece in 2012, Kaizen Gaming operates two brands in 12 countries: Betano in Portugal, Brazil, Romania, Germany, Bulgaria, Czech Republic, Chile, Peru, Ecuador, and Canada, and Stoiximan in Greece and Cyprus, employing more than 1,600+ people across two continents.
