As the Call of Duty League’s 2021 season pushed ever closer to the opening matches, LA Thieves decided to flex some bank and show fans the inside of their $1 million team house. It served as a perfect example of how esports is growing exponentially and how the competitors that are neck-deep in the industry spend their hard-earned cash.
Let's kick off game day with another big announcement.
Welcome to the The LA Thieves Team House.
— LA Thieves (@LAThieves) February 11, 2021
Reportedly, this lavish and high-tech house cost the LA Thieves organisation more than $1 million, and it certainly shows throughout the five-minute tour of the property. Firstly, we’re treated to an exclusive rundown of the ‘competitive suite’, fully-equipped with four side-by-side PC setups, flanked by bold LA Thieves branding.
As the tour unravels, the Thieves take every opportunity possible to show off their prolific sponsors, such as Mountain Dew’s Game Fuel. It’s a little staged, but it allows fans a glimpse into the sumptuous surroundings that the Thieves train and play in. We’re taken through the house into the player lounge, where team briefings and tactical decisions are made on a daily basis.
Finally, the tour is capped off with a glance inside the hyper-clean team bathroom, at which point Muddawg proceeds to shower himself in Game Fuel… Seriously. Regardless of how pretentious some scenes of the tour may be, there’s no taking away from the fact that the Thieves are definitely ready to dominate this season in the Call of Duty League.
Last year, in the inaugural season of the CDL, the LA Thieves didn’t even exist, so they’ve got a huge game of catch-up to play. Nevertheless, in their opening match on Thursday night against Minnesota Rokkr, they dominated the field, scoring a 3-1 win to open up the season. There’s no doubt that the LA Thieves have some of the biggest backings behind them too, meaning this million-dollar house comes as no surprise.
Alongside Game Fuel, the LA Thieves are also sponsored by or partnered with the likes of HP Omen, Elgato, Chipotle, and AT&T. The team itself is owned entirely by 100 Thieves, one of the leading brand names in gaming today, co-owned by Drake, of all people. The CEO of 100 Thieves, Matthew ‘Nadeshot’ Haag is one of the most prolific and popular names in the business, meaning there are some solid gaming chops behind LA Thieves’ profile.
As the season opens up and the twelve teams competing in the CDL fight valiantly for the top spot, it’ll be interesting to see if the Thieves’ lavish mansion boosts their abilities somewhat. It has to be said that this year, the League organisers and competitors alike are sparing no expense in pulling out all the stops to secure a chance at the victory.
After all, with $5 million in prize money on the line, plus countless more opportunities in sponsorship and endorsement deals, who wouldn’t?