Land-based and Online Casinos Develop Stronger Ties with the Esports Industry

Published: Nov 4, 2019 - Last Updated: Feb 25, 2020

Back in the day, online bookmakers were testing the waters with casino games, to appeal to a broader audience. Things have changed and today it is online and even land-based casinos who try to develop stronger ties with the betting industry. Esports have gained a lot of traction in recent years and as the popularity of video games continues to grow, the casino industry is quick to respond.

Casinos are Ready to Integrate Esports into their Business

Land-based casinos are having a hard time appealing to Millennials, as this demographic is more interested in online gambling than the old-fashioned slots. Bringing them to the land-based casinos and getting them to try the games available is a huge challenge for operators worldwide. The integration of Esports into their business model could help and Unikrn has emerged as a reliable partner for casinos.

This bookmaker has already established a solid presence in online esports betting and traditional gambling operators can tap into its expertise. Bringing esports to casinos won’t be an easy task, but Unikrn is leading the charge in this fast-growing niche. The video game betting industry is growing quickly and organically, as more players feel comfortable betting on their favorite games.

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Esports Franchises Seek Casino Sponsors

Even the best Esports teams need financing and they are constantly looking for new sponsors. Online bookmakers and casinos are the obvious partners, as they have a thorough understanding of the Esports betting industry. Punters can already bet on the most important Counter Strike Global Offensive events at leading bookmakers such as Betway Esports. Prominent teams like Ninjas in Pyjamas are obviously preferred by those betting on tournament winners, as they have the skill and experience to triumph.

Esports Franchises Seek Casino Sponsors

Betway also runs a successful online casino and Microgaming is the software developer supplying their best slots. One of the most recent additions is the NiP slot, which is inspired by Ninjas in Pyjamas’ forays into competitive CS:GO tournaments. This slot appeals to the fans of casino games and Esports betting while paving the way to the creation of more slots inspired by video games and the teams playing them.


Esports Tournaments Draw Huge Crowds in Las Vegas

Some of the most important Esports tournaments are hosted by Las Vegas arenas that often set records for high attendance. Even though the process of integrating Esports into casinos is still slow, Sin City already acts as a magnet for video game fans. The Esports Arena Las Vegas has already hosted plenty of important competitions for Rainbow Six and Rocket League. Nevada Esports Alliance and other organizations are diligently working to increase the number of Esports tournaments in Vegas.

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ESB Staff

Since: August 10, 2015

At we are a group of independent journalists with one big passion: Esports. We've been following the industry and have contributed to its growth since 2015.

See all articles from this author

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