New LatAm expansion for Esports Entertainment Group with new partnerships
Published: Mar 12, 2021 - Last Updated: Jan 21, 2023
The esports entertainment and online gambling company, Esports Entertainment Group has announced that it signed two marketing agreements to expand their VIE.bet esports betting brand into Latin America.
The new partnerships
Esports Entertainment Group now has sponsorships deals with Infamous Gaming, Peru’s largest esports organization, and Movistar Liga Pro Gaming League, produced by Live Media Esports Entertainment.
Infamous Gaming is one of the largest esports organizations in Latin America. Based in Peru, the organization’s field teams in DOTA 2, Rainbow 6: Siege, Counter Strike: Global Offensive, and Valorant.
Movistar Liga Pro Gaming League is produced by Live Media Esports Entertainment. It is a Latin America based DOTA 2 tournament that hosts some of the best teams in the region like, Infinity Esports, EgoBoys, and the previously mentioned, Infamous Gaming. They have just started their eighth season last week.
Comments from Esports Entertainment Group
Bux Sayed, Head of Esports Betting for Esports Entertainment Group wrote in their press release:
“The exciting partnership between Infamous Gaming and our VIE.bet brand is a crucial first step in our expansion into Latin America. Infamous is a well-known and popular Peruvian based esports team with rosters in titles such as Dota 2, CS:GO, and Rainbow 6. Their Dota 2 team has participated in the biggest esports events on offer, including the coveted International twice. We are thrilled to partner with them as they seek to make it to the largest stage once again.”
Grant Johnson, CEO of Esports Entertainment Group added in the same press release:
“Our Malta license enabled us to pursue these great opportunities, and we look forward to providing further updates on expansions of VIE.bet moving forward. Latin America is a big esports betting market. We are excited to work with top partners like Infamous and Live Media Esports Entertainment to accelerate the rollout of our VIE.bet brand in the region.”
Esports in Latin America
Latin America is one of the fastest-growing regions for esports and esports betting. The esports audience in Latin America has reached 55 million people in 2020 and is expected to grow to more than 70 million in 2022. One of the biggest esports competitions in Latin America is Liga Latinoamérica for League of Legends.
DOTA 2 and CS:GO are also very popular esports in the region. CS:GO especially has a major scene in Brazil. Brazilian teams like MIBR and FURIA are some of the best on the globe and compete in major worldwide events.
With the rapid growth in popularity, the esports betting market in Latin America is definitely in need of some serious investment and these new partnerships made by Esports Entertainment Group could be one of the many ways that the industry could grow and expand in the region.
The future for Esports Entertainment Group
The Esports Entertainment Group has also applied for a gaming licence in the state of New Jersey. If the New Jersey Division of Gaming Enforcement approves their application for the licence, they will be able to operate and service bettors in New Jersey with their esports-focused betting site VIE.gg. With their expansion into North and South America, they are quickly becoming a mainstay of the global esports industry.
