Webedia Brazil and Endemol Shine Brazil have recently closed a deal that will see the production and distribution of the reality show Ultimate Legends Training (ULT). ULT was created by Webedia Brazil and had its first season in 2018.
The partnership will see a second season of the show produced for the Brazilian market with options to expand the format by producing different versions of the show for other countries.
According to Webedia, the first season of the show garnered 2.4 million viewers over its short 5 episode run. By partnering with Endemol, the company plans to expand their budget, improve the quality of the show, and produce more episodes.
Speaking to meio&mensagem, a Brazilian marketing site, Ana Lobo, the VP of Branded Commercials for Endemol Shine Brazil said “ULT is a format with the capacity to expand on all platforms that distribute content”. So, while Endemol have confirmed that the current production schedule only includes the second season of ULT in Brazil, we are likely to see more versions of the format in the future.
Antoine Clauzel, director of Webedia Entertainment was also quoted as saying, “ULT’s success, driven by the innovative format that engages e-sport communities through entertainment, now enters a new level of multiplatform production and distribution with Endemol. With the increasingly favourable scenario, the new edition of ULT is a very special opportunity for non-endemic brands to create a connection with the gamer universe.”
As for the second season, it is slated to come out this year and will see competitors fight it out for a chance to win a one-year contract with a professional esports team.