LeTou, a leading Asian gambling company, has entered a partnership agreement with one of the oldest and most prestigious esports organizations, Fnatic. LeTou will be sponsoring their Dota 2 team.
The Nature of LeTou’s Sponsorship Deal with Fnatic
As part of the deal, LeTou will create exclusive content for the team, have their name on Fnatic players’ t-shirts and launch competitions that involve Fnatic’s brand.
Paul Fox, the CEO of LeTou, had this to say in a recent release:
“LeTou are passionate about our players and partnering with Fnatic gives us the perfect opportunity to engage with their growing esports market. Fnatic are known to be the best in the business and we are very excited to work with them to support their Dota 2 team and we will be creating memorable content to bring their community and ours together.”
On the other side, Glen Calvert, Fnatic’s COO, had this to say about the deal:
“Both LeTou and Fnatic have had great success in our respective fields, so it is fitting that we are now working together to continue that success. We are confident that we can give our fans fantastic experiences and boost the team’s profile through LeTou’s strong diverse international market share.”
Fnatic’s Dota 2 Team
At the moment, Fnatic is trying to maintain their status as one of the top 10 teams in Dota 2. Last season they had one brief moment of glory, ending in 3rd place at one of the five Dota Pro Circuit Majors. But then they had a worse than expected result at The International 2019, where they finished 13th – 16th. Following that result, Abed left the team and joined Evil Geniuses.
Fnatic still has many of the former superstars that gave it the strength to qualify for TI9 and be one of the strongest teams in the SEA region last season. And thanks to that, they’re expected to continue to dominate their local scene, for at least a while longer.
In the SEA Qualifier for MDL Chengdu Major, Fnatic won by defeating Cigal Ultra in the Grand Final.