New Franchise System & New Rebrand Sees LCK Gets Major Makeover

Published: Jan 4, 2021

2021 was always likely to be a slightly different year for teams in the LCK. With the move to a new franchise-based system, and the end of promotion and relegation, it was always going to be a slightly different season for the 10 teams that have claimed one of the franchise spots available.

Now to go alongside the new organisation of the LCK, the league itself has had a major makeover. This has come in the shape of a massive rebranding of the league, which includes a brand new logo and graphics, which will feature prominently in broadcasts.

According to the league, the new design is a “confident, contemporary design language that signals a bold new era,” for the LCK.

“We Make Legends”

Alongside the new logo, the official broadcasts of the LCK will also be completely revamped and will feature not only the new logo and graphics but will also focus on the underlying spirit of the brand, which is “We Make Legends”.

To emphasise this, the tagline will also have a visual design connected with it which will be both simple to understand, yet detailed enough to evoke a positive feeling from players.

“Our visuals are powerful and distinct because of their simplicity. We use a minimal approach to create layouts that capture a sense of awe, pride and confidence,” stated the LCK regarding their new rebrand.

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The new designs, graphics and tag line will permeate all aspects of the broadcast and all team information has been updated to the new style. The LCK rebrand follows a similar rebrand of the LEC for the 2019 season.

The LCK is now the fourth major League of Legends league to operate under a franchise model, following on from the LEC, LCS and LPL. Ten teams were awarded a franchise and they are as follows:

While T1 may be the most famous name from that group due to their past achievements, DAMWON are the team to watch as they are the current 2020 League of Legends World Champions after beating Suning Lions 3-1 back in October 2020.

This is big news ahead of the start of the 2021 League of Legends season, which gets underway on various dates across January depending on which regional qualifying competition you are interested in.

LoL Spring Split Start Dates

As always, the LoL Season will get underway with the Spring Split and while the LCK start date is not yet known, but is expected to be towards the end of January, the start dates for other events are known.

Much is expected in the LEC, which will get underway on January 22. A number of teams in this league have seen a number of notable departures and signings made over the closed season and it is going to be interesting to see how the likes of Fnatic (now without Rekkles, who has moved to G2 Esports), G2 Esports, SK Gaming, Vitality and Misfits Gaming perform in what is always a very competitive league.

The LCS will see a three-week season kick off tournament, the LCS Lock In start things in the league from January 15 to 31, with the Spring Split Regular season running from February 5 to March 14. The games in the regular season will be played Friday, Saturday and Sunday with five games per night.

It is always a hugely exciting time for League of Legends fans as teams gear up for the start of what promises to be another exciting season.

Ian John
Ian John

Since: August 10, 2015

Ian is a regular contributor to EsportsBets. Ian is well-versed in the world of esports betting and casino gaming and has written extensively on the online gambling industry. Ian brings fresh insight into all facets of gaming.

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