It’s not the first time that Louis Vuitton designs items for sports events, but it’s certainly the first time designing skins for League of Legends!
Louis Vuitton entered into a partnership with Riot Games last September, which includes both physical and digital design work for LoL Worlds 2019.
Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s Collections, joined forces with League of Legends’ artistic team to work on the new skins which will be presented during the main event.
Reportedly, Nicolas will also design outfits, as well as LV capsules, for League of Legends champions Qiyana and Senna. The skins will be presented by two characters, members of the virtual hip hop group True Damage. The virtual band was created by RIOT and they will be performing during the opening ceremony in Paris. True Damage is made up of real-life artists Soyeon of (G)I-DLE, Duckwrth, Thutmose, Becky G and Keke Palmer.
Besides creating new skins, RIOT also entrusted the Louis Vuitton team with the design of the Trophy Travel Case for the Summoner’s Cup. The Trophy Travel Case features the fashion house’s classic monogram print and it’s one of a kind. The Summoner’s Cup will be awarded to the crowned champions on November 10th.
Seth Haak, Art Director at Riot Game, said “It was really a dream collaboration. Worst-case scenario, we just put the logo on them and it turns into a NASCAR-type deal. But they came to us, and the collaboration was really good.”
With this move, it looks like Louis Vuitton wants a piece of that digital industry and marketing.
Last year’s championship in South Korea had reached an astonishing 99.6 million viewers. Louis Vuitton is strategically expanding on Asian soil, and this collaboration will certainly prove to be beneficial for the French fashion power house.
Haak also said that it is easy to talk art with world-class designers and that the cuts and patterns were all brought to the table by the Louis Vuitton design team.
How stylish and prestigious the skins will be is yet to be seen, but it looks like this collaboration has brought on good publicity for both sides.
Image courtesy of Riot Games