Yesterday, on the 9th of September, the Real Luck Group announced a landmark partnership with Checkin.com, a user onboarding solution. It was revealed that this partnership would massively impact the user experience on one of the Real Luck Group’s most popular products, Luckbox. This platform is a hybridised environment, offering players sports and esports betting opportunities, and now, it is being made to be better than ever.
In a statement by the Real Luck Group CEO, the partnership was explored and celebrated:
This partnership allows us to streamline the onboarding process for our customers, with the aim of increasing player conversion rates and as an important precursor to stepping up our marketing efforts.
As you can tell by our Luckbox review, the platform is already popular and utilised by bettors the world over. However, in the words of Thomas Rosander, CEO, the platform will now start to offer ‘the best possible user experience’.
What Does The Deal Mean For Luckbox?
Essentially, Luckbox will now benefit from a seamless and efficient sign-up process. Since 2017, Checkin has been working to ‘establish a new internet standard for checkins’. Today, Checkin offers its clients a built-for-purpose platform that combines a string of complex mechanics to simplify user acquisition and sign-up.
According to the Swedish organisation’s website, it enables companies to give their users the ‘best possible checkin experience irrespective of country or device’. This aspect is extremely important to a platform like Luckbox, which typically operates over both desktop and mobile devices.
However, while Luckbox has benefitted from this partnership, so too has Checkin. It was also revealed that this is Checkin’s first foray into the esports industry. As the market itself continues to expand on a daily basis, the technology driving it must improve – this partnership is proof of that fact.
This line of thinking was mirrored by Andrea Thim, CEO at Checkin:
The Luckbox team has impressed us and we believe they offer the go to platform for anyone interested in esports. It is a very promising vertical for our software given its current strong growth, but also future outlook.
Luckbox Continues To Expand
This year has been a lucrative one for the Luckbox platform, which has expanded massively throughout 2021. At the tail end of 2020, Luckbox was ‘taken public’ after growing more than 500% in revenue over the course of the year. Then, just months later in March, it was revealed that the Real Luck Group had secured almost $18m in a private placement round.
In February of this year, Luckbox announced a partnership with B2B supplier EveryMatrix, permitting Luckbox to start offering traditional sports markets. And, just before that, an affiliate programme powered by yet another partnership was confirmed by the organisation.
As time goes on, Luckbox is predicted to grow in both popularity and footfall, and we could see more partnerships emerging in the near future.
After all, as esports grows, so too do the companies focused on the industry.