LuckBox made their name as an esports betting service but now the company, which recently floated on the Toronto Venture Exchange has further diversified its offering to customers after agreeing a deal with EveryMatrix.
EveryMatrix is a company with a number of different products aimed at sports betting, casino gaming, payment services, and affiliate and agent services. LuckBox’s agreement will see them hosting their modular sports betting service on the site alongside their more familiar esports betting services.
The sports betting service will be integrated on the existing LuckBox platform to allow customers to enjoy a wide range of sports betting services as well as LuckBox’s existing expansive esports betting markets.
Partnership Goes Back To 2019
If the name sounds familiar to you, then that is because this is not the first time that LuckBox and EveryMatrix have worked together in partnership. They first teamed up back in 2019 when LuckBox launched its esports betting service using EveryMatrix’s OddsMatrix betting platform.
Since that launch, LuckBox has undergone extensive growth and it is perhaps no surprise that the company has returned to its roots to strike a deal with EveryMatrix once again, this time for its sports betting service.
What Will LuckBox Customers Get?
As part of the deal, LuckBox customers will now be able to access over 105 different sports on the new sports betting part of the service. This means customers will have a choice of around 85,000 pre-match fixtures to bet on every month and this is supplemented by an extensive Live In-Play betting service which covers 70,000 events every month too.
However, it is not just the breadth of sports on offer that makes the EvertMatrix sports betting offering appealing. There are around 450 different types of bets available across the different sports betting markets too.
All this means that LuckBox customers who want to enjoy sports betting alongside their esports betting can now do so from a single login and a single account, without having to find an alternative provider.
Furthermore, with this weekend being Super Bowl LV weekend, which will see the Tampa Bay Buccaneers take on the Kansas City Chiefs in Florida, plus the start of the Australian Open tennis tournament on Monday, not to mention the huge Premier League clash between Liverpool and Manchester City on Sunday, the company could not have picked a better sporting weekend to launch.
The fact that this is a great time to launch was noted by Real Luck Group Ltd. CEO, Quentin Martin in his comments:
“The timing of this announcement could not have been better as the Super Bowl, the largest sporting event in the United States and a top 5 event globally, gets underway this week. Our partnership with EveryMatrix allows us to roll out the functionality with the Australian Open tennis and rugby union’s Six Nations on to the LuckBox platform following Super Bowl LV.”
“Luckbox is a world-leading destination for esports betting, but we know most of our players also love traditional sports. This new functionality means they can bet on hugely popular sports such as soccer, basketball, and hockey from the convenience of Luckbox – a single and secure platform that now integrates esports and traditional sports betting.”
The positivity was echoed by Group CEO of EveryMatrix Ebbe Groes who remarked:
“The team here at EveryMatrix is very happy for Luckbox’s progress. Our partnership has proven to be a success story and our excellence within esports absolutely owes a great deal to working with Luckbox.”
“Adding live sports will help address a broader audience, bring over more punters, and introduce them to this new and exciting world of esports while providing some diversity.”
Featured Image Credits: EveryMatrix