In one of the most striking and eye-catching partnerships of recent times, Texas-based Esports organisation Complexity Gaming has announced it has reached a deal with the Dallas Cowboys’ star cornerback Trevon Diggs to join its Complexity Stars roster.
The partnership will see Diggs, who is the younger brother of Buffalo Bills wide receiver Stefon, work with the Complexity brand to help grow their online services and appeal.
While the exact details of what Diggs will be working on with Complexity remains unknown, Complexity have confirmed that he will collaborated with players from the esports industry giant’s roster, as well as play a role in content creation, ostensibly for Complexity’s various social media channels.
Complexity have stated that Trevon Diggs will be publishing information on specialist content and collaborations with other team members, and perhaps with other sporting superstars, with information on these events also shared on Complexity’s social media outlets.
Diggs joins a number of other famous sports stars that are now part of the Complexity Stars celebrated roster.
Who Are Complexity Stars?
Complexity Stars are a group of professional sporting and entertainment stars that have been signed up by the organisation to help more mainstream audiences, as well as being able to connect the organisation with other figures and movers shakers in the sporting, entertainment and music industries.
While Complexity Stars will not compete on an esports roster professionally, they may participate in specific targeted events and promotions to promote a Complexity Gaming team or event.
Some of the famous names that have become part of the Complexity Stars roster alongside Trevon Diggs are:
- Former Los Angeles Lakers, Cleveland Cavaliers and New York Knicks shooting guard J.R.Smith
- Robert Absi & Nick Shanholtz, two Los-Angeles based DJ’s, remixers and record producers who are better known as the Lost Kings.
- Dallas Wings basketball star Allisha Gray
- Baltimore Ravens offensive tackle Ronnie Stanley.
- UFC MMA Featherweight star Max Holloway
- Former Bayer Leverkusen, Real Madrid, Manchester United and current Los Angeles Galaxy and Mexico soccer ace Javier “Chicharito” Hernandez.
- Tampa Bay Buccaneers running back Leonard Fournette
- Los Angeles Dodgers infielder Edwin Rios.
- Female MMA featherweight fighter Megan Anderson.
It is also worth noting that the owner of the Dallas Cowboys, Jerry Jones, is one of Complexity Gaming’s co-owners alongside John Goff and Jason Lake.
Exciting New And Renewed Partnerships In 2022
It has been a busy year for Complexity Gaming with the company busy across numerous channels, striking some eye-catching sponsorship deals.
Alongside the deal for Trevon Diggs, the company agreed a partnership with ARterra in January this year, which led to the company making its first significant moves into the Non-Fungible Tokens (NFT) market.
Then a few months later there was the US Army deal which saw the two remain partners and also saw the current deal expanded to include a brand new extensive esports tournament called the Soldier Showdown, which took place in May this year.
Those deals came on the back of others that tied the famous US esports company to some major companies such as furniture design specialists Herman Miller, hardware giants Lenovo and the streaming service Twitch.